Chevrolet Rolls Out National Influencer Campaign
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DETROIT--Nov. 9, 2011: Chevrolet is launching a new campaign in partnership with Klout, a company that measures a user's online influence, to promote the 2012 Sonic subcompact car among a targeted group of consumers.
Building on the success of a Klout campaign with the Chevy Volt in Chicago, Chevy is again partnering with Klout, this time to implement the first national automotive Klout Perk to date.
The promotion, which begins Nov. 9, enables qualifying Klout users in Chicago, San Francisco, New York, Atlanta and Dallas to sign up via the Klout Perks Program to drive the all-new Sonic. Each Perk is a three-day vehicle loan granted between Nov. 11 and Dec. 14.
"We are aiming the Sonic squarely at consumers who are part of the Millennial generation," said Carolin Probst-lyer, manager of digital consumer engagement, Chevrolet. "Partnering with Klout allows us to reach this audience, encourage them to get behind the wheel of a Sonic and use social media to share their driving experiences."
The all-new 2012 Chevy Sonic was built to be fun to drive, but it is also the first and only car in its class with 10 standard air bags -- receiving a 2011 Top Safety Pick designation by the Insurance Institute for Highway Safety (IIHS). Sonic is designed to command attention with its sleek, aggressive appearance, lots of available options for connectivity and personalization, as well as impressive rear-seat roominess. Built in Michigan, the Chevy Sonic is the only subcompact built in the United States.
"The Klout Perk we offered earlier this fall for the Chevy Volt was one of our most successful campaigns to date," said Garth Holsinger, vice president of sales at Klout. "An experiential opportunity like this, taking home an all-new 2012 car, is a very special reward to influencers. We look forward to hearing about their exciting journeys on- and offline."
Check-out the experience at the 2012 Chevy Sonic Klout Perk page.
About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown.
About Klout
Klout measures influence online. When you create content or engage, you impact others. Klout analyzes that impact to find your Klout Score, influential topics, and your influencers. Klout is the standard for influence. Top brands such as Disney, Chevrolet and Turner use Klout Perks to reach and engage influencers. Over 3,000 applications and partners use Klout data to display Klout Scores, prioritized based on Score or topics, and segment users. Klout members receive Perks because they are influential and have authority on topics related to the product.
