Nissan Announces New Certified Collision Repair Program; Open to Dealers and Independent Shops
Nissan Announces New Certified Collision Repair Program; Open to Dealers and Independent Shops-- Nissan Teams Up With DuPont Performance Coatings and I-CAR to Provide Comprehensive Field Support and Training --
FRANKLIN, TN: October 25, 2011: Nissan North America, Inc. (NNA) launched its nationwide Nissan Certified Collision Repair Network at NACE, the International Autobody Congress and Exposition, in Orlando. The new certification program is open to both dealer-owned and independent collision shops.
"There are growing numbers of owners who are enjoying the dependability, comfort, engineering and performance of Nissan vehicles every day," said Mark Zoba, manager, Collision Parts, Part & Service Sales and Marketing, NNA. "These customers expect the highest level of consistent service, Genuine Nissan Parts, outstanding technical expertise and work done correctly in a skillful, efficient and careful manner. This means they expect prompt, professional, dependable service --which the certification process is designed to promote."
Nissan has teamed up with DuPont Performance Coatings (DPC) to assist in the implementation of the program's certification process and I-CAR, the Inter-Industry Conference on Auto Collision Repair, to conduct technician training.
"The Nissan Certified Collision Repair Network has been developed as a dynamic competitive program to recognize and distinguish body shops that meet or exceed standards for repair work, training, equipment and delivery of customer service," added Zoba. "Our partnership with DuPont Performance Coatings and I-CAR helps ensure that every participating shop will offer the quality products, professional staff and enhanced services that meet Nissan's exacting standards."
Once a facility has successfully completed the application process, the shop manager will be contacted to set up a meeting to review the enrollment and inspect the facility. A DPC representative will conduct a comprehensive inspection of the facility to ensure that all standards will be met.
For participating collision shops, the Nissan Certified Collision Repair Network delivers the opportunity for the repair facility to attract new customers and to generate additional business from their existing base. The program offers: The ability to promote services as a "Certified Collision Repair Facility" by Nissan North America, Inc. A web-based customer search system of program facilities An opportunity to generate additional revenue and profit from service and parts sales An opportunity to interact with and provide services to customers who are new to the facility And an opportunity to increase overall customer satisfaction
"The overall customer satisfaction that the certified program generates will potentially lead to repeat new car or pre-owned buyers, and additional revenue from service and parts," said Zoba. "And for our valued Nissan customers, it provides the peace of mind of facility and repair process standardization -- so that in the case of an unfortunate accident or vehicle damage, they'll know that their Nissan will be repaired using Genuine Nissan Parts and in a timely fashion."