Saab Takes To The Stand At The Scandinavian Show

TROLLHATTAN, SWEDEN – Sept 29, 2011: Swedish car maker, Saab, is taking to the stand at this year’s Scandinavian Show, which will feature the very best the Nordic countries have to offer; from innovative design to great food and cutting edge entertainment to top fashion brands.

Saab will be showcasing a range of vehicles at the event, which takes place on 8th and 9th October at Earls Court in London, and celebrates everything that’s new, exciting and enticing from Denmark, Sweden, Norway, Finland and Iceland.

Visitors to the show will be able to enjoy the powerful presence of the 9-5 Saloon, Saab’s most advanced car to date, in addition to raising the roof of the car maker’s iconic soft top, the Saab 9-3 Convertible, which celebrates its 25th anniversary this year.

Charles Toosey, Managing Director at Saab GB comments: “At Saab, we are delighted to be exhibiting at this year’s Scandinavian Show and will be showcasing a range of vehicles at an event which celebrates the very best of what the region has to offer.

“We are incredibly proud of our Swedish heritage and this year we mark the 25th anniversary of the launch of Saab’s innovative Convertible, which we are delighted to have on display at the show for visitors to experience for themselves.”

The journey of the iconic car began in 1986 when a production run of just four hundred Saab 900 Convertibles came off the line. Since then, Saab’s iconic soft top has played a leading role in growing and moulding the shape of the automotive landscape and has turned the vehicle into the exhilarating drive which it has become renowned for.

Visitors to the Saab stand will also have the opportunity to enter a prize draw to win a Saab weekend break with hotel accommodation courtesy of luxury hotel guide ‘Mr and Mrs Smith’, which visits, reviews and recommends stylish boutique hotels. The winner will also have the use of a Saab vehicle throughout the weekend and £100 spending money.