Destination Marketing is Named Agency of Record for Car Toys
MOUNTLAKE TERRACE, WA--Sept. 26, 2011: Destination Marketing has been awarded the Car Toys advertising account, it was announced today by agency president Dan Voetmann.
The agency will be involved in all aspects of marketing for Car Toys, including advertising creative, media planning/buying, promotions, online, website, public relations and community relations. Work has already begun on several online initiatives, including PPC, SEO and social media. New radio advertising is already on the air.
Destination Marketing was the agency that helped develop the Car Toys identity and handled all marketing through the 1990's when Car Toys exploded from six northwest stores to nearly 50 in multiple states.
"We're thrilled to be working with Car Toys again," said Dan Voetmann, president/CEO of Destination Marketing. "Car Toys is an iconic brand, and the dominant automotive entertainment specialist in each of their markets. They also have terrific potential to build upon their long term wireless expertise. Nearly every other retailer is married to a solitary brand. This puts Car Toys in the unique position to be a true advocate for consumers who are looking for objective advice as to which carrier, phone and plan will best meet their needs."
The agency will be tasked with building immediate store traffic and brand awareness.
"Destination Marketing is the right agency for Car Toys, because they really understand the retail marketplace and our business," said David Drew, Car Toys president/COO. "They will be tightly integrated into everything we do and we're delighted to be working with Dan and his team."
The Destination Marketing account team will include Jerry May, management supervisor; Heather Taylor, director of broadcast buying/promotions; and Jessica Eichner, senior account manager.
About Car Toys
Car Toys is the largest independent car audio and mobile entertainment retailer in America with locations in major cities across the western U.S., including Seattle, Spokane, Portland, Denver, Colorado Springs, Ft. Collins, Houston, Dallas and Ft. Worth. The company has built its business by offering the widest selection, expert advice and outstanding service. Car Toys was founded in 1987 by current CEO Dan Brettler.