Ford's New Door Edge Protector Thwarts Dents, Dings And Scratches Even In The UK's Tightest Parking Spots

BRENTWOOD, UNITED KINGDOM – Sept 23, 2011: Ford is introducing a new feature designed to prevent dents and scratches, which have become a costly fact of life in the UK, home to some of the world’s narrowest streets and tightest parking spaces.

The feature, called Door Edge Protector, will debut in early 2012 on the Ford Focus. The system – designed by Ford engineers in Cologne, Germany – works automatically when the door is opened. A protective flap concealed in the door moves into position in a fraction of a second as the door opens providing a buffer that prevents damage to paint and body work. The cost to repair a dented car door can easily reach £250 and 85 per cent of British drivers do not believe the perpetrators of the damage would confess to the incident.

“The Door Edge Protector will be one of those features that we think will make customers say ‘Why didn’t someone think of this sooner?’” said Matthias Tensing, product development system engineer. “It will help parents with children in the backseat or anyone who needs to park in a tight spot.”

According to research car owners in the Midlands are most likely to suffer a car park scratch or dent with 57 per cent of drivers reporting damage. By contrast 49 per cent of drivers in the North of England and 54 per cent in the South have reported such damage. British drivers get off lightly in comparison to Spain where 83 per cent of driver report scuffs, dents and scrapes.

Ford’s Door Edge Protector helps prevent damage for these car owners by fully extending into its protective position at a door opening gap of less than 15cm. The feature defends against more than 90 per cent of variously positioned obstructions to the front doors and 85 per cent at the rear doors.

Offering maximum protection with minimal impact on weight and without affecting existing mechanisms or side impact performance, the Door Edge Protector retracts in just 60 milliseconds to allow for doors being slammed shut and includes a clutch mechanism that prevents damage if the flap is obstructed when returning. A special rubber compound is used that can withstand thousands of usage cycles and creates a minimum of noise as it springs into position. The protective flap is quickly and easily replaced by heavy users, with the unit simply clipping into place.

“The small scuffs and scratches that result from car doors being opened into obstacles, or from having a car door opened into your own vehicle, can be frustrating for car owners – often too small to be covered by insurance but expensive to have repaired out of car owners’ own pockets,” said Matthew Avery, crash and safety research manager at Thatcham, the UK Motor Insurance Repair Research Centre.

“Ford’s new Door Edge Protector is an excellent innovation for preventing these annoying dents and scratches. Any system that can reduce the risk of damage to your own or someone else’s vehicle is worthy of recognition, but one that operates so effectively without affecting the looks or performance is particularly noteworthy.”