Automotive Performance Brands - X's And O's Marks New Yokohama Tire Corporation TV Commercial - VIDEO+

FULLERTON, Sept. 19, 2011: Following up its successful “Duck, Duck, Goose” TV commercial launched in March, Yokohama Tire Corporation is rolling out a new high-powered 30-second spot called “X’s and O’s.” The highly choreographed ad was shot at the San Bernardino International Airport and features a wide range of Yokohama tire-shod vehicles ranging from a Lamborghini Gallardo Superleggera to an 800-horsepower off-road truck. The high-performance machines are lined up in a football formation, much like a coach would diagram an X’s and O’s play. Suddenly, the game is set afoot with a message of, “Pioneering technology to produce the best performing tires in the world is all part of our game plan.”

“X’s and O’s” will air in late September and run through October as part of Yokohama’s overall branding initiatives and to support its upcoming football promotions with the Denver Broncos, Dallas Cowboys and Baltimore Ravens. The spots will air on networks such as ESPN, ESPN2, NFL Network, FOX and Altitude.

“X’s and O’s,” was created by Yokohama’s ad agency, Culver City, California-based Kovel/Fuller, and was produced by the Bandito Brothers under the direction of Mike “Mouse” McCoy. The same team created/produced Yokohama’s “Duck, Duck, Goose” spot.

“The “Duck, Duck, Goose” commercial was a hard act to follow, but our creative team came up with another clever, visually-pleasing winner,” said Fred Koplin, Yokohama director of marketing communications. “X’s and O’s finds an innovative, spectacular way to showcase our technology and our line-up of high-performance tires.”

The Yokohama tires featured in the commercial include ADVAN Neova® AD08, ADVAN Sport®, AVID® ENVigor™, S.drive®, Geolandar A/T-S® and Parada Spec-X®.