RTT and Critical Mass Team Up to Deliver First-Ever Van Visualizer for Nissan Commercial Vehicles

CHICAGO--September 8, 2011: RTT USA, Inc. (RTT), a leader in realtime 3D visualization software and services for product design and marketing, and Critical Mass, an Omnicom digital marketing agency, recently completed an industry first for Nissan Commercial Vehicles -- an online configurator tool called the Van Visualizer.

“This tool enables professionals with very specific requirements to visualize their ideal vehicle and then go ahead and build it with a few clicks of the mouse. The rich interface and ease of use underscore Nissan's commitment to leveraging digital to serve their customers.”

The Van Visualizer -- a collaborative effort between RTT, Critical Mass, Adrian Steel and Original Wraps -- enables Nissan Commercial Vehicle shoppers to design and customize their ideal van with drag and drop functionality. Exterior graphics and interior components can be tailored for buyers' professional needs. For example, plumbers can specify drawers, florists can select bins or electricians can install shelving. Users can pick from a package tailored to their business or start from scratch and save their results.

RTT developed and rendered rich and realistic visuals of the vehicle and its parts. Critical Mass directed the creative process aligned to support Nissan's "Innovation that Works" brand message.

"It's always a fulfilling process to work collaboratively with other companies to achieve the client's goals to support their brand," said Peter Stevenson, co-CEO, RTT USA. "The Van Visualizer is a successful example of a product that creates a truly customer-centric experience."

The Van Visualizer is integrated with dealerships and the upfitting and graphics vendors, so that users can not only design their van, but drive it off the lot with the customized features in place.

"Based on our heritage of designing customized experiences for consumers, we know that configurators are all about empowering people -- giving them options and the ability to create a vehicle that truly matches their needs," stated Amanda Levy, SVP Group Director, Critical Mass. "This tool enables professionals with very specific requirements to visualize their ideal vehicle and then go ahead and build it with a few clicks of the mouse. The rich interface and ease of use underscore Nissan's commitment to leveraging digital to serve their customers."

Visit Nissan's website to experience the Van Visualizer Nissan Commercial Vehicle at .

About RTT

RTT provides creative, fascinating 3D visualization solutions highlighting products realistically and enabling them to be experienced in realtime. The company assists customers throughout the entire life cycle of their products -- from development, design and marketing to sales and distribution. The 3D data model from product development provides a working basis for all subsequent steps in the product life cycle, for example, creating rapid computer-generated, photorealistic product illustrations for marketing or a 3D online product configurator for the website. In so doing, RTT not only speeds up its customers' decision-making and development processes, but also opens up new avenues for them in sales and marketing.

The company was founded in 1999 and has its head office in Munich. RTT has about 440 employees and 14 offices across the world. Well-known companies across the globe rely on the quality provided by RTT. Examples are Adidas, Airbus, Audi, BASF, BMW, Daimler, Electrolux, Eurocopter, Ferrari, General Motors, Harley-Davidson, Miele, Nissan, Porsche, Samsung, Sony Ericsson, The North Face, Toyota and Volkswagen. RTT AG is a listed public limited company (Xetra: R1T; WKN: 701220; ISIN: DE0007012205).

Further information is available at www.rttusa.com.

About Critical Mass

Critical Mass, an Omnicom digital marketing agency, helps the world's leading companies use digital media to create extraordinary experiences--experiences that bring together creative thinking, smart ideas and emerging technologies to drive our clients' businesses. An award-winning agency consistently recognized as a leader in the digital marketing arena, Critical Mass operates globally from offices in Calgary, Toronto, Chicago, New York, Nashville, London, Amsterdam and Costa Rica.