Mazda Sets New Record

VICTORIA, AUSTRALIA – Sept 6, 2011: Mazda Australia established a new best ever monthly result in August with a total of 9,138 new vehicles being sold.

This result eclipses Mazda’s previous best of 8,850 set in September last year and secures the company a record 10.4 per cent market share for the month.

A number of record-breaking performances across the range helped to make this result possible.

Leading the way with 4,234 sales, Mazda3 volume has increased 9.8 per cent year-to-date compared with the same time last year.

Demonstrating the Mazda3’s current levels of popularity, its new August benchmark eclipsed the previous monthly best of 4,212 set just two months ago in June.

The Mazda2 continued its strong sales success in August by notching up a new monthly record of 1,966.

A recent facelift has helped to boost the appeal of the Mazda2 and the sheer magnitude of its success so far this year is illustrated by the fact that it is now 27 per cent ahead compared to the same time last year.

Determined not to be outdone by its smaller siblings, the CX-7 compact SUV became the third Mazda model to record a new monthly benchmark with 1,089 sales in August.

Mazda Australia managing director, Doug Dickson is understandably positive about Mazda’s August result and the outlook for the rest of the year.

“This is an outstanding result and one which we’re obviously very satisfied with” he said.

“Credit must go to our dedicated dealer network which continues to take advantage of every opportunity presented to them including our recent M-Day special offers. While some market challenges remain, our dealers have demonstrated their ability to meet those challenges and set us up for a very strong end to the year.”

Mazda has sold 59,918 new vehicles so far this year, an increase of 3,200 or 5.6 per cent over the same time last year. This increase has been achieved in spite of an overall market which is down 4.4 per cent year-to-date.