FIAT Brand to Host 'Simply More by FIAT,' an Outdoor Cinema Experience in Times Square

FIAT Brand North America is bringing its debut commercial, "Drive-in," to life as it sets up a weekend-long celebration and an outdoor cinema in Times Square, this Saturday and Sunday.

"Simply More by FIAT" presents an afternoon of food, music and games that are free and open to the public. Starting at dusk and in true "drive-in" style, the brand will show a double feature movie.

All media need to check-in at the registration desk located next to the bocce ball court at 43rd Street and 77th Street.

Dates and Location:
Saturday, Aug. 13 -- Sunday, Aug. 14
New York -- Times Square
7th Ave. between 43rd St. and 44th St. (Military Island)
Opens to the public at 2:00 p.m., movie begins at dusk

Photo and Interview Opportunities:

One-on-one interviews available with Laura Soave, Head of FIAT Brand
More than 30 vehicles placed along Military Island reserved for consumers to view double feature
Concession stand, bocce ball, DJ's and live band
All media must check-in at the registration desk located next to the bocce ball court at 44th St. and 7th Ave.