Nissan Adds Enhanced Vehicle Info Via Smart Phones

FRANKLIN, TN--Aug. 5, 2011: Nissan today announced that it is the first Original Equipment Manufacturer (OEM) to offer Quick Response (QR) codes on individual vehicle window stickers across its entire lineup, beginning with 2012 models. Rolled out in June with the launch of the 2012 Nissan Altima and Sentra, the QR codes link consumers to additional vehicle information, providing a free, enhanced interactive shopping experience via the most popular web-enabled iPhone, Android and BlackBerry devices.

"Nissan's new QR code program puts important decision-making information at shoppers' fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a 'silent salesperson' if they are shopping the lot after hours," said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. "It's a true mass market effort across all products and all Nissan dealerships nationwide -- part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience."

The Nissan "On Vehicle Graphics" system utilizes QR code technology, which is easily accessed by a large group of customers through a wide array of QR code readers.

Key information available through the QR codes includes:

Specific vehicle information, including grade walk, key features and available accessories
Video based product overviews
Image gallery
Incentive offers
Dealer inventory
Request a quote capability
Join mailing list request
Dealer location support

"Initial consumer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory," said Brancheau. "It's one more way Nissan helps the consumer by delivering content on their terms."

About Nissan North America

In North America, Nissan's operations include automotive styling, design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Â Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 and 2011 ENERGY STAR® Partner of the Year by the U.S. Environmental Protection Agency.