You Were Where? OnStar's New Family Link Locates Loved Ones No Matter Where They Roam
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Subscribers can go online to locate their vehicle or sign up for location alerts Two phase, invitation-only pilot to run through the end of 2011
TRAVERSE CITY, Mich. August 1, 2011; OnStar today announced it has launched a pilot for Family Link, a new optional service that will explore ways subscribers can stay connected to their loved ones when driving an OnStar-equipped vehicle.
OnStar is conducting the pilot program to gauge consumer interest. Pilot services will include: Vehicle Locate: The subscriber can log on to the Family Link website to view a map with the vehicle's exact location at any time.
Vehicle Location Alert: Subscribers can set up email or text message notifications to let them know the location of their loved one's vehicle. They can choose the day, time and frequency of the alerts.
“Our subscribers have asked us for a solution to help them stay connected to their family when they’re on the road,” said OnStar President Linda Marshall. “What parent hasn’t asked their teenaged driver to call or send a text when they arrive somewhere, only to not hear from them? Family Link’s Vehicle Locate feature lets a parent check on their child’s progress or help determine when he/she might be home safe and sound.”
“That means peace of mind for them and their loved ones while they're on the road.” Participation in the OnStar Family Link pilot is by invitation only and will include approximately 10,000 active U.S. OnStar subscribers.
Access to the Family Link website requires an OnStar user name and password. Only the subscriber with access can locate a vehicle or send alerts.
To use Vehicle Locate, subscribers log onto the Family Link website and navigate to the Vehicles tab and click on Locate. Once the vehicle has been located, the vehicle's icon will be shown on the map. Additional location details can be seen by hovering over the vehicle.
To set up a Location Alert, subscribers log on to the Family Link website and navigate to the Alerts tab and click on Add Alert. The subscriber can request the day of week and time to receive an alert, as well as how they would like to be notified: via text, email or both. Location Alerts will include the address the vehicle is near as well as the date and time.
Future considerations for the pilot include Speed Alert, Boundary Alert and Arrival/Departure Alert. Subscriber interest and comments from the pilots will guide decisions for launch and pricing of this service. OnStar, is a wholly owned subsidiary of General Motors.
On Wednesday, August 04, 2010, a U.S. federal trademark registration was filed for FAMILY LINK. This trademark is owned by ONSTAR, LLC, ********, Detroit, MI 482654000. Trademarkia.com is a free search engine of publicly available government records. Trademarkia.com is not a law firm and does not represent owners & correspondents listed on this page.
The correspondent listed for FAMILY LINK is KAREN A. MERKLE of GENERAL MOTORS, DETROIT, MI 48265-3000 . The FAMILY LINK trademark is filed in the category of Advertising, Business & Retail Services , Personal & Legal & Social Services . The description provided to the USPTO for FAMILY LINK is Providing tracking services for vehicles, namely, a service that allows a vehicle owner to identify the location of their vehicle.
The USPTO has given the FAMILY LINK trademark serial number of 85099670. The current federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED.