Chrysler Takes Product Out Of Dealer Show Rooms Direct to Consumers For Test Drives

Auburn Hills MI July 3, 2011; The Chrysler brand will kick off the "Chrysler Drive Experience" this July 4 holiday weekend at the Battle Creek Air show in Battle Creek, Michigan, allowing consumers across the country to get behind the wheel of the entire 2011 Chrysler vehicle lineup.

The Auto Channel recommends that before consumers leave for the event to become expert car buyers, they should visit the Chrysler Buyers Guide to become familiar with and compare the various Chrysler product available. We also recommend that they take their Apple iPhone with them and download and use the test drive app found on The Auto Channel app.

The Auto Channel My Test Drives App which will enhance and improve the most important step in the car buying process by making a buyers test drive evaluations more accurate, effective and meaningful should be used by those test driving Chrysler products in Battle Creek.

Only The Auto Channel's iPhone app includes My Test Drives (Pat. pending) the world's first and only step-by-step on screen tool that allows consumers and other test drivers to instantly record their real-time evaluations of every facet and element of the vehicle that they are considering for purchase, while on each test drive.

The over 30 must-rank exterior and interior features, comfort levels, performance ratings, and qualitative feelings to test, rate and rank, during each test drive, become just a jumble of thoughts and divergent feelings during and most definitely by the end of each test drive, and more problematically every useful discovery made during the test drive disappears in the even more unmanageable and opaque jumble of foggy memories, scattered thoughts and miss-remembering just hours after every test drive.

Consumers in Battle Creek will be able to test drive the 2011 Chrysler brand lineup, which includes the new, redesigned and repackaged 2011 200 sedan and 200 convertible, the highly anticipated Chrysler 300 sedan and the innovative Chrysler Town & Country minivan at local events.

The Auto Channel has always preached to our in-market audience that in order to become a smarter and happier car buyer, and before you even consider a vehicle for purchase you My Test Drives it and compare its test drive with the test drives of other vehicles you are considering for purchase.

But up until the breakthrough invention of the My Test Drives tool, ranking and remembering each facet of your test drives has been easier said then done, so once again The Auto Channel invented an on-line interactive tool that will change the way smart consumers create their short consideration list before they buy a vehicle.

Immersed in all things Chrysler brand, a mini-display area will feature laptop terminals to surf the Chrysler brand website, Chrysler brand merchandise featuring the "Imported from Detroit" apparel and product information specialists will provide information about the vehicles.

Where:
Battle Creek Air Show, Battle Creek, Mich.
W. K. Kellogg Airport
3140 5th Avenue, Battle Creek, MI 49037

When:
July 2 - 4
10 a.m.-10:30 p.m.