Toyota Plans Media Blitz for Camry Launch This Fall

Washington DC June 30, 2011; The AIADA newsletter reported that Toyota Motor Corp., seeking to rebuild U.S. sales momentum for its flagship Camry sedan, plans to position the redesigned car as "smart, safe, and worry-free" during a fall media blitz. Automotive News reports that Toyota executives told a meeting of 1,223 dealers in Las Vegas on Wednesday that a massive media campaign will be used as part of the vehicle's launch and it will include 40 new commercials.

U.S. sales of the existing Camry – still the nation's best-selling car – have stagnated so far this year, essentially going unchanged through May at 126,094 vehicles. President Akio Toyoda told dealers the company wants to sell 2 million vehicles in this market by 2013. The automaker wants to sell 20 new or redesigned vehicles over the next two years.

Toyoda told dealers the company would be more committed than ever to be a leader in the industry. "We must earn it with our actions and with our words, with great products and great service and with genuine affection for our customers and our communities," Toyoda told dealers, according to a statement released after the meeting.