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Sprint Cup - Affliction Clothing Expands 2011 Sponsorship With Kenseth

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CONCORD, June 28, 2011: Affliction Clothing, who debuted as a primary sponsor for 2003 Cup Series Champion Matt Kenseth and his No. 17 Roush Fenway Racing team earlier this season, added two more races of primary sponsorship to the 2011 Sprint Cup Series schedule. Affliction will serve as the sponsor for Kenseth and the No. 17 team for the Sprint Cup Series race weekends in July at Daytona International Speedway as well as the July 17th race at New Hampshire Motor Speedway.

“It’s always great to bring a new sponsor to our team, but it’s even more thrilling to have them add more races to their sponsorship,” said Kenseth, driver of the No. 17 Affliction Clothing Live Fast Ford. “We’re proud to have Affliction Clothing as part of our Roush Fenway organization and are looking forward to another pair of great races representing their brand.”

“We enjoyed Matt and the Roush Fenway team’s performance at both of our sponsored races and are looking forward to watching Matt race the No.17 Affliction Ford at Daytona” said Tom Atencio, Vice President of Entertainment and Sports Marketing for Affliction Clothing.

Kenseth has achieved two wins, five top-five finishes and eight top-10 finishes this season in the NASCAR Sprint Cup series within the first 16 races of the year, and is currently sixth in the driver point standings.