Right-Hand Drive Production Of High-Selling Duster Confirmed For India In 2012
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MAPLE CROSS, UNITED KINGDOM – June 22, 2011: Ahead of Dacia’s UK launch at the end of next year, right-hand drive production of the high-selling Duster SUV has been confirmed thanks to its imminent arrival in India.
With the first Indian customers taking delivery of their new Fluence, Renault has announced the production and sale of Duster under its French marque in India. The SUV is part of a range designed to cover a broad portion of the local market segments.
DUSTER, a SUV that meets market expectations
Produced at the
Chennai plant, Duster has been adapted to conditions in the Indian market.
To satisfy Indian consumers and their strong expectations in terms of value
for money and technological content, specific adaptations have been made to
the product, which will be launched in India.
Unprecedented launch schedule
The five launches planned in a
period of just 15 months, constitute a first not just for Renault, but for
the Indian market itself. Fluence, the first launch in the product
offensive and Renault’s flagship in India, was released in late May,
and the reaction has been very positive. Fluence will be followed by
Koleos, positioned in the premium SUV segment. The third vehicle will be a
compact car built on an Alliance platform that will represent the core
range model. Together with a fifth vehicle to be presented at a later date,
these cars will form the most youthful range in the Indian market.
Product offering bolstered by network and top-quality
services
High-quality services and an extensive network are
essential to winning customer loyalty. Renault India is developing a
network, which currently includes 14 dealerships. The company’s aim
is to increase that number to 40 by the end of the year and to 100 at
end-2012 (covering 55 cities or 90% of the market). In addition, the
service offer includes a comprehensive package called “Renault
Complete Care”, comprising technicians trained in France, at every
dealership, a four-year/80,000 km warranty and a one-year warranty for
maintenance and repair, free service coupons at 2,000 km, 10,000 km and
20,000 km, and 24/7 assistance.
“We understand that the Indian customer is extremely value conscious, hence our commitment to globally benchmarked product quality, service and after-sales quality and network quality” says Jérôme Stoll, Executive VP, Sales and Marketing.
India, the third pillar of Renault’s international
strategy
With Brazil and Russia, India is one of the three pillars
of the Group’s international strategy. The development of
Renault’s activities in India reflects the company’s aim to
become a major player in this fast-growing market.