Hyundai Hits Five Million Sales in Europe

SYDNEY – June 8, 2011: Hyundai has sold five million vehicles in Europe since the first Hyundai Pony was imported in 1977. The five millionth vehicle was an i30, which was launched in 2007 and has subsequently sold just over 320,000 units across the European dealer network.

Hyundai’s sales momentum in Europe has increased steadily since 1977, culminating more recently in a significant rise in demand for the brand’s cars that saw the last one million sales achieved in just three years.

It took until 1996 before Hyundai recorded its first million sales in Europe, and the two millionth car was sold in 2001. With a growing awareness among European consumers and an expanding network of dealerships covering a greater geographical area, Hyundai was able to hit the three million mark by 2005 and then four million in 2008.

It was in 2007 that the company’s progress moved into a higher gear, with the introduction of the i30 in Europe. The i30 was not only the first Hyundai product designed and engineered to appeal specifically to the tastes of European consumers, it was also the first of the company’s products to carry the ‘i’ prefix.

Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, commented, “Hitting five million sales is a wonderful achievement for Hyundai, and it marks us out as a major player in what is the world’s most competitive car market. But this is just the beginning for the brand. And in the longer term we expect the quality and desirability of our cars to help us maintain our momentum and deliver our next five million sales in a much shorter time frame.”

Hyundai continues to invest heavily to meet the expectations of European car buyers. Output from the manufacturing plant in the Czech Republic increases this year to 300,000 units, while the European R&D centre in Germany leads the company’s work on low-emissions diesel technologies and has produced class-leading results for models including i30, ix35 and the all-new i40, which will be on sale in Australia in the 4th quarter of this year.

Milestones:
1977: First Hyundai imported into Europe
1996: One Hyundai millionth car sold in Europe
2000: Hyundai Motor Europe GmbH established
2004: Opening of R&D and Design Centre in Rüsselsheim, Germany
2006: Opening of Hyundai Motor Europe in Offenbach, Germany
2008: Opening of first European Production plant in Nošovice, Czech Republic
2011: Hyundai launches new brand slogan ‘New Thinking. New Possibilities.’