Car Manufacturers Now Can Find Out Just What the Public Thinks of Their Cars

SAN FRANCISCO--Jumpstart Automotive Group today announced the launch of True Market Impact (TMI), a new and exclusive synthesized dashboard designed to help marketers gain a broader understanding of how auto shoppers and influencers are responding to their makes and models in real time.

“Standard metrics alone don't tell the whole story”

Jumpstart developed TMI to intelligently mine millions of data points from the behaviors of millions of car shoppers across a diverse group of automotive shopping and enthusiast websites in the Jumpstart network. The resulting data is then formatted and purposed specifically into detailed reports to help automotive marketers more clearly understand the full breadth of the information that is available so they can better gauge the effectiveness of their campaigns and the overall health of their brands.

How TMI Works

1. Millions of data points gathered.

In real-time, millions of data points are gathered from online car shopping behaviors across 14 automotive websites in Jumpstart's network – a network that represents over 14 million monthly car shoppers or a staggering 15 percent of all in-market shoppers online.

2. Five key marketing metrics analyzed.

This extensive database of car shopping behaviors is collected and analyzed using five key marketing metrics: consideration, engagement, competitive share of market, market demand and purchase intent. These metrics are established as a scorecard using a proprietary methodology expressed in a weighted index.

3. Customized, simplified data reported.

Jumpstart synthesizes the data and develops customized reports designed to simplify this extensive and complex information set for automotive marketers. In addition to real-time brand health trends, results from a variety of campaign initiatives can be measured and reported upon, including in-market sponsorships, changes in messaging strategy, integrated marketing programs, social media and mass media initiatives.

"Standard metrics alone don't tell the whole story," said Nick Matarazzo, CEO of Jumpstart. "TMI digs deep to measure behaviors at every point of the purchase funnel, to help auto marketers truly and clearly understand the efficacy of all types of marketing campaigns."

Grant Whitmore, COO of Jumpstart, says TMI uncovers a new universe of marketing-driven reporting, suggesting that all automotive advertisers and all marketing strategies can benefit from this methodology.

"TMI fosters the ability to analyze the broadest to the most refined marketing programs or events," said Whitmore. "The size, scale and relevance of Jumpstart's audience make TMI a viable mechanism for automotive advertisers to understand the impact of the billions of dollars spent in automotive advertising every year."

Whitmore says near-term, TMI measures brand health based on past automotive website usage and behaviors, but in the future, it will evolve to include information such as retail sales data, audience psychographic and demographic data, social graphing, and predictive analysis.

To learn more about TMI, visit Jumpstart Automotive Group at Jumpstart Auto Group http:// or contact Kass Dawson, Senior Director of Brand Operations, kdawson@jumpstartauto.com.

About Jumpstart Automotive Group

Jumpstart Automotive Group, part of Hachette Filipacchi Media U.S., is an expert automotive marketing company. It represents the broadest and most diverse audience of in-market car shoppers and influencers across 15 automotive websites that include Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, Cycle World, CarSoup, U.S.News Autos, HybridCars, CarGurus, TrueCar, PlugInCars, Overstock Cars and Leftlane. Fueled by a passion for performance, Jumpstart Automotive Group is committed to the development of quality content and services for consumers and to maximizing publisher revenue and advertiser results through innovative products and services. Additionally, Jumpstart has been on the forefront of behavioral targeting and is now developing leading research and strategic insights products.