Save the Car, Save the Family: Henkel Helps Build Dream Car for Deserving Family
ROCKY HILL, CT--May 6, 2011: Henkel Corporation's Loctite® Brand will be featured in the premiere of the new Search & Restore (SM) program on Spike® TV May 7 at 11 a.m. EDT/PDT. The show will feature four parts to the full episode, with the first two running May 7 and the final two parts running May 15. Shows will be re-aired May 8 and May 16.
Search & Restore(SM) is an automotive series dedicated to finding and restoring vehicles for deserving individuals and families who are unable to finish their projects because of financial, health or family circumstances. Search & Restore (SM) is the fifth addition to the PowerBlock® series produced by RTM Productions. The hosts from Xtreme 4x4®, HorsePower, MuscleCar and Trucks!, will join Search & Restore (SM) host and noted custom car builder Tim Strange to collaborate with volunteer build teams.
"Search & Restore (SM) is a perfect fit for Henkel and the Loctite® brand because it demonstrates our company's corporate responsibility core value," said Mike Shannahan, director of industrial marketing for Henkel North America. "This was a great opportunity to help deserving individuals see their dreams come true and showcase Loctite® products restoring greatness to a muscle car."
In addition to Loctite® brand products used in the build, Henkel also sent eight employees to help with the restore. The Henkel employees worked with Strange and other PowerBlock® hosts to complete everything from the engine build to welding for the project vehicle.
The family featured on Search & Restore (SM) faced challenging circumstances that did not allow their dream vehicle to be finished. They were among more than 70,000 applicants to the show. The full story of the family and details of their dream project car will be revealed on the show's premiere May 7. To preview the episode, go to Search and Restore or visit the Loctite® YouTube channel.
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries, and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of $20.07 billion and adjusted operating profit of $2.27 billion in fiscal 2010. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.
About RTM Productions
PowerBlock television and digital programs are properties of RTM Production, Inc., a privately held marketing solutions company specializing in producing automotive content for television, web, magazine and mobile distribution. RTM has produced over 2,000 episodes airing on Spike, TNN, ESPN, espn2, OLN and The Outdoor Channel.