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LIVE Jaguar Land Rover Press Conference at 2011 New York Auto Show at 3:30 PM EDT - WATCH IT HERE

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NEW YORK - April 20, 2011: Jaguar will be launching its new 2012 model range, including the XF and XK models as well as celebrating the 50th birthday of the iconic E-Type, today at 3:30PM New York time, 12:30 PM Los Angeles time.

Taking centre stage will be the 186mph Jaguar XKR-S, the most powerful production car ever built by the British marque.