Lexus Takes to the Streets of Manhattan with "From Paper to Pavement" Moving Installation on 4/19
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Knowledge Base: Lexus Buyer's Guide
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WHAT: |
To celebrate the upcoming world unveiling of the LF-Gh, |
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Lexus' Future Grand Touring Hybrid concept vehicle ( Lexus Brace Yourself ), |
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Lexus is launching a four-car moving installation that will be traveling through the streets |
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of Manhattan. |
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The installation, a moving fleet, features four vehicles, each capturing a different stage in the Lexus design process. The first vehicle embodies a concept pencil sketch of the LF-Gh that drives off the paper and into the street, where the rendering comes to life on pavement. The next three vehicles progressively transform into the official LF-Gh concept car, debuting later in the evening. The fleet will make four stops throughout the day, giving New Yorkers a chance to experience the fleet first hand. |
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The exclusive LF-Gh reveal will also take place at: www.lexus.com/braceyourself |
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(Click on Stay Informed to view the reveal) |
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WHEN: |
Tuesday, April 19, 10 a.m. to 5 p.m. |
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WHERE/ |
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TIMES: |
10 a.m. €“ 11 a.m. Hearst Building (8th AVENUE between WEST 57 and WEST 56 STREET) |
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Noon €“ 1 p.m. Bryant Park (6th AVENUE between WEST 41 and WEST 42 STREET |
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2 p.m. €“ 3 p.m. Madison Square Park BROADWAY between E. 23RD and E. 24th STREET) |
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4 p.m. €“ 5 p.m. High Line Park (GANSEVOORT STREET between HUDSON AVE and 9TH AVE) |
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LF-Gh/ |
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NY AUTO |
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SHOW: |
The Lexus LF-Gh hybrid concept will make its global debut at the 2011 |
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New York International Auto Show. The concept, which sets out to redefine the |
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premium grand touring sedan, will be at the Lexus display through May 1. |
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MEDIA |
Alyssa Jones |
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CONTACT : |
(562)533-1494 |
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alyssa.jones@teamone-usa.com |
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