New Sales Director And Fleet Director For Mazda

DARTFORD, UNITED KINGDOM – April 15, 2011: Senior management changes at Mazda Motors UK see Peter Allibon appointed as Sales Director - after the recent departure of Mark Cameron - and Steve Jelliss take up the role of Fleet and Remarketing Director.

Peter joined Mazda UK in 2008 as Fleet and Remarketing Director and was responsible for the innovative introduction of the ‘small business fleet’ programme and the development of fleet-oriented models of future products.

“Peter was heavily involved in all aspects of dealer financing and in developing our successful PCP strategy,” comments Jeremy Thomson, Managing Director, Mazda UK. “He has been a very active participant in dealer forums and dealer talk-backs and already worked closely with our finance, marketing and aftersales departments as part of his fleet role. Peter takes over the Sales directorship at a challenging but very exciting time for the motor industry in the UK.”

Prior to coming on board at Mazda, 38 year-old Allibon’s career encompassed periods in banking, Ford Credit and Mazda Credit – the predecessor to Mazda Financial Services (Santander). Outside of Mazda, Peter enjoys golf, triathlons and keep-fit during his free time.

From Aftersales to Fleet sales
Steve Jelliss moves across from the role of Aftersales Director which he has held for six years, turning aftersales into an even more critical component of both the dealer and Mazda business models.“Steve has a rich and varied background in the automotive industry which makes him the right man for this job, at this time,” comments Jeremy Thomson, Managing Director, Mazda UK. “His new position at Mazda will give Steve a tremendous opportunity to not only develop our growing fleet capabilities to the next level, but also to bring a great aftersales focus to the role, which is a key strength for Mazda and buying reason for our fleet customers.”

Before joining Mazda as CRM manager in 2004, Jelliss had worked at Ford (in the UK and Germany), Wunderman Europe (part of WPP), and in the UK telemarketing industry.

Now aged 55, Steve shares Allibon’s commitment to keeping fit and competes in both triathlon and cycling events; he also enjoys golf though admits he can’t match Allibon’s single-figure prowess.