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Research and Markets: Iran Autos Report Q2 2011 - A New Car Brand is to be Launched


RESEARCH AND MARKETS

DUBLIN--April 13, 2011: Research and Markets has announced the addition of the "Iran Autos Report Q2 2011" report to their offering.

The Iran Autos Report provides industry professionals and strategists, corporate analysts, auto associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Iran's automotive industry.

The Iranian auto industry is continuing to progress through a period of rapid expansion, despite the failure to resolve underlying issues that pose serious questions about the sustainability of the country's car industry. Iran Khodro (IKCO) in particular has continued to ramp up production, with plans to establish new plants and to form new joint ventures (JVs) with overseas firms. The car market in the country is increasingly dominated by domestic producers as the country feels the tightening of trade sanctions in response to the state's nuclear program. A number of international car firms - most recently and notably, Kia Motors - have halted their trade relationship with the country. BMI expects that production will continue to expand in the country, along with various associated opportunities. Continued losses at the major producers are still a major worry, however, as production currently depends on state support to continue and expand. While the Iranian state is unlikely to withdraw such support, the precarious political situation could threaten this state support.

Meanwhile, a new car brand is to be launched, involving Iranian and Turkish car companies. While details of the new brand have not been divulged, the new brand will be a JV between IKCO and Hema Endustri. The new brand will target the European car market. It is hoped that access to the European car market could prove lucrative, particularly in offering a lower-cost alternative to established brands. The first project is intended to be a passenger car which the two firms will jointly develop. While a specific site for production has not been decided, it is known that production is almost certain to begin at a Turkish location, for easier access to the crucial European market. Production may expand to Iran at some point, but it is unlikely that any eventual Iranian production would be targeted at Europe, given the current political situation.

Key Topics Covered:

  • Executive Summary
  • SWOT Analysis
  • Regional Overview
  • Business Environment Ratings
  • Macroeconomic Forecast Scenario
  • Competitive Landscape
  • Financial Issues
  • Industry Developments
  • IKCO's Foreign Production
  • Company Profiles
  • Iran Khodro Company (IKCO)
  • Country Snapshot: Iran Demographic Data
  • Methodology

For more information visit Research and Markets Iran Autos