CustomerLink Releases Highly-Anticipated smrt 2.0 Internet Marketing Service for Automotive Shops

ROSEVILLE, CA--April 12, 2011: CustomerLink Systems released its new Smrt 2.0 marketing program. The smrt 2.0 program automates the gathering and publication of online customer reviews and uses them to gain search engine relevance for CustomerLink's clients. Smrt 2.0 also includes automated posting to social media sites like Facebook and Twitter, and it monitors the Internet for online conversations involving client businesses, informing them when and where conversations are taking place. The first wave of this release has gone out to CustomerLink's existing customers, and the company expects to activate thousands of shops over the course of April and early May. New clients will have access to smrt 2.0 in coming weeks.

“Marketing has gotten complicated in the last few years”

"Marketing has gotten complicated in the last few years," said CustomerLink's Senior Vice President Jim Bonfield. "Most small to medium-sized businesses don't have the time, personnel or expertise to keep up with the continuous evolution of so many media types and marketing avenues. The growing need for social media presence by businesses, not to mention continuous changes to search engine algorithms like those announced recently by Google, make our smrt 2.0 platform essential for businesses wanting to stay visible online. If they can't keep up with all the changes, we will do it for them."

The smrt 2.0 release augments CustomerLink's initial introduction of its smrt Marketing platform, which launched in November 2009. The first iteration of "smrt" introduced consumer segmentation technologies that customize traditional marketing like postcards and email. The technology can be applied to customer retention marketing and new customer acquisition. Success of the initial smrt program fueled the research and development leading to today's announcement and smrt 2.0 release.

CustomerLink Systems is a marketing solutions company established in early 2000. It is a results-driven customer retention services company offering marketing programs for automotive repair facilities and other service industries. Using consumer research and demographic technology in conjunction with satellite mapping, social media and other technologies, CustomerLink helps businesses grow and improve profitability. More information about CustomerLink Systems can be found at Customer Link.