Research and Markets: Mobile Publishing Strategies for Media Owners - Business Models, Technology Options and Case Studies - 2011 "The Year of the Mobile"

DUBLIN--April 8, 2011: Research and Markets has announced the addition of the "Mobile Publishing Strategies for Media Owners - Business Models, Technology Options and Case Studies" report to their offering.

“Mobile Publishing Strategies for Media Owners - Business Models, Technology Options and Case Studies”

Recent figures show that in the final quarter of 2010 sales of smartphones outstripped those of PCs for the first time. The development of tablet computing follows hot on the heels of a new range of devices, apps and platforms. All markets have been significantly impacted - the media business more than most.

But the mobile media market is a confusing, diverse and emerging one. For media owners there are many decisions which need to be made. Questions about technology, pricing, platforms and business models.

For years pundits have been predicting that the upcoming 12 months would be "the year of the mobile".

Now there seems little doubt that 2011 actually is.

Where do the teams responsible for setting strategy turn to for help?

At the end of February 2011 The Media Briefing published the most important and comprehensive intelligence report on Mobile Publishing Strategies for Media Owners. In it we discuss:

Why you cannot delay in setting your mobile strategy - media owners have to act now!
How the consumer and business markets face very distinct mobile challenges
Which mobile operating systems are worth building for - and which to ignore
What are the pricing options for apps markets
Why most of the mobile innovation is coming from outside the media world
What lessons you can learn from the successful case studies
The impact of HTML5 and building of m-sites
The 10 possible business models for app development

Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation. Our author, Dominic Jacquesson, is pretty forthright about the actions that media owners need to be taking right now.

If you are currently responsible for an existing mobile publishing strategy - or looking at how your company should react to developments in the mobile landscape you really need a copy of this report.

Key Topics Covered:

Executive summary and recommendations.
The app economy
Platform review and comparisons.
What can mobile apps do that the web (and print) can't?
Production models for content-based mobile apps
Monetising content-based mobile apps - ten models
Challenges for content-based mobile apps
Sources

For more information visit Research and Markets Mobile Publishing