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Hyundai Motor America Names Steve Shannon Vice President of Marketing


hyundai (select to view enlarged photo)

Knowledge Base: Hyundai Buyer's Guide

FOUNTAIN VALLEY, CA--April 6, 2011: Hyundai Motor America today announced that Steve Shannon has been named Vice President, Marketing.  Shannon will be responsible for all marketing activities in the United States.  He reports to President and Chief Executive Officer John Krafcik.

"We're delighted to have Steve Shannon on-board as our Vice President of Marketing," said John Krafcik, president and CEO, Hyundai Motor America. "Steve has delivered great marketing results throughout his career, from his very earliest days at Saturn working with Hal Riney & Partners, to his more recent luxury foray, kick-starting Cadillac's recovery.  He's a marketing innovator with strong convictions about serving the customer.  At the same time he's personable, enthusiastic and professional -- a perfect fit for us at Hyundai."

Prior to joining Hyundai Shannon held a number of posts at General Motors in the U.S. and Europe in marketing and other areas.

Shannon graduated from Harvard College with a Bachelor of Arts and received his Masters of Business Administration in Marketing from Columbia University.