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Subaru of America, Inc. Reports Best Monthly Sales Since "Cash for Clunkers"


subaru

Knowledge Base: Subaru Buyer's Guide

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CHERRY HILL, NJ--April 1, 2011: Subaru of America, Inc. (SOA) today announced its second best sales month ever, with 26,916 vehicles sold in March 2011. Sales increased 17 percent, helping the automaker achieve its best first quarter retail sales ever.

The Subaru Legacy sedan set an all-time sales record in March, up nearly 28 percent from 2010. Impreza also increased, led by WRX/STI sales, which more than doubled compared to the previous year. Outback experienced its best sales month ever with nearly 40 percent growth.


Carline

Mar-11

Mar-10

% Chg

Mar-11

Mar-10

% Chg


MTD

MTD

MTD

YTD

YTD

YTD

Forester

7,629

8,467

-9.9%

19,769

19,725

0.2%

Impreza

4,091

3,969

3.1%

11,370

9,270

22.7%

Legacy

4,450

3,487

27.6%

10,220

8,550

19.5%

Outback

10,498

7,619

37.8%

25,429

19,275

31.9%

Tribeca

248

243

2.1%

669

674

-0.7%

TOTAL

26,916

23,785

13.16%

67,457

57,494

17.3%




"While we're pleased to maintain sales growth, our thoughts are with our colleagues at Fuji Heavy Industries, Ltd. and the people of Japan as they continue to deal with the aftermath of the earthquake and tsunami," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "On behalf of Fuji and SOA, we want to thank our retailers, vendors and suppliers for their tremendous support. We hope to have our factories running at normal production levels as soon as possible."