NADA University to Launch Social Networking Community Sites to Facilitate Dealer Dialogue, Enhance Performance in Fast-Moving Market

NADA University to Launch Social Networking Community Sites to Facilitate Dealer Dialogue,
 Enhance Performance in Fast-Moving Market

DrivingSales.com, created by new NADA University Partner 

Jared Hamilton, to provide web platform for initiative

 

McLean, VA--March 31, 2011: NADA University, the comprehensive online education
 and training resource for auto dealers and their staffs, announces the upcoming
 launches of online social networking communities for Next Generation ATD (American Truck Dealers),
 NADA-ATD  Academy and NADA-ATD 20 Group.

These three new networking communities will offer web access to discussion groups
 and topical videos so dealership professionals can stay connected, share information
 and collaborate on issues of interest to each group, 24/7 in a private environment. 
 The initiative is designed to expand upon and sustain the dealer dialogue, ideas and
 learning already occurring during scheduled classes and meetings.

Members can participate in discussions with the full group in their community site, or
 narrow the dialogue down to a sub-group of the community that's most closely focused 
on their specific interests.  Access to the communities will be limited to registered members
 of each group, and all participants will be expected to follow the "rules of the road" posted 
in the User Agreement for their group. 

            DrivingSales.com, the innovative social network created by new NADA University 
Partner trainer Jared Hamilton, is providing the online platform for the new initiative.  
Hamilton, a former dealership manager and now a leading industry expert in social media strategies,
 built his site exclusively for dealership professionals to share and discuss best practices and 
strategies.  He developed the idea of online dealer communities while attending a Dealer Candidate 
Academy class at the National Automobile Dealers Association (NADA) headquarters several years ago. 

            Hamilton's workshop at the recent NADA convention on social media strategies was among
 the most highly attended, demonstrating a strong interest by dealers in advancing their social
 networking capabilities.

  "With the market moving at 100 mph, dealers can't afford to move at just 20 mph," said Hamilton. 
 "I believe the best 'real-world' information for dealers comes from the actual experiences of other dealers.
  That's why NADA University and I have teamed up to help dealers build on the strong collaborations 
that already exist to make them more efficient and continuous using a 24/7 social network."  

            The three NADA University social networking community sites will focus on specific business 
areas, as follows:

·        Next Gen ATD Community, to launch at the ATD Convention and Expo in Phoenix, April 15-18, 
will focus on helping the next generation of truck dealership owners with the information they need to make a smooth transition when it's their time to run the family business. 

·        Academy Community, launching in May, will allow current and future dealership operators to 
take the intensive, hands-on training beyond the ATD-NADA Academy classroom to continue building strong
 leadership and management skills.  Current Academy students and all alumni will be invited to participate
 in this community.

·        20 Group Community, launching in June, is based on the industry's gold standard in performance
 improvement among small teams of non-competing dealers sharing best practices, 20 Group, soon to have
 the capability for ongoing discussions and learning between meetings.  

For more information on NADA University resources, and all of its training and educational programs, visit:
 NADA University  or call (800) 557-6232.

 

 

ABOUT NADA UNIVERSITY:  

 

NADA University equips dealers and their teams to get results - with the right knowledge, information,
 coaching, and resources to develop both skills and confidence.  
     

ACADEMY - Leadership development programs for current and future dealership operators and automotive entrepreneurs. 

 

LEARNING HUB - Employee and manager training solutions -- courses, classes, workshops and webinars -- by 
leading automotive experts, with an all-new online platform enabling your staff to train at their 
convenience and pace. 

 

20 GROUP - Consultant-led performance improvement fueled by a group of non-competing peers 
eager to share their experience and learn from yours.  

 

RESOURCE TOOLBOX - Valuable member benefits, including Driven management guide publications, 
MarketINSIGHT mini-webinars, NADAPerks monthly tips and tools, and key market data - 
all complimentary resources you'll find only in NADA U's online library.