Kia Naimo electric concept car premieres at Seoul Motor Show


Kia Naimo electric concept stars in Seoul 

-    Striking all-electric concept car makes world debut at Seoul Motor Show


-    Kia Naimo expresses sophistication through simplicity of design

-    B-segment electric utility vehicle combines Korean heritage with
high-tech innovations

 

SEOUL--March 31, 2011: Making its world premiere at the Seoul Motor Show
today (Thursday), the Kia Naimo electric concept car combines Korean
heritage with innovative modern features. 

 

Taking its name from the Korean word "Ne-mo", (pronounced 'Neh-mo', meaning
'square shape'), the Naimo electric crossover utility vehicle (CUV) was
conceived by Kia's international design team in Seoul, and is characterized
principally by its simple lines and solid, muscular stance.

 

The uncomplicated overall design is accentuated by a number of striking key
details, such as the wraparound windscreen and asymmetric sunroof design,
and the front and rear dot-style LED head- and positioning-lamps.  This
juxtaposition of simple and complex is a common trait of many traditional
Korean arts and crafts.  Asian Celadon-style pottery, in particular, was a
major influence on the car's styling - with the pottery's asymmetric form
lending itself to the sunroof design, and the typical jade coloring giving
Naimo its unique exterior finish.

 

Kia's design team also made use of innovative technology features to give
the car a premium feel and to ensure the car's exterior remained
uncluttered.  For example, Naimo has no traditional wiper blade on the
windscreen - instead it employs a high-intensity air jet at the base of the
windscreen that performs an 'air wiper' function.  Conventional door mirrors
have also been replaced with miniature cameras installed in the A-pillars.

 

Naimo's interior was designed to evoke a strong sense of tranquility and
features hand-crafted materials throughout.  Korean oak is used to trim the
interior door panels and the entire interior floor, Korean "Han-ji" paper is
used for the head lining.  Alongside these traditional elements sit modern
features such as a TOLED (transparent organic light emitting diode) storming
display instrument panel and full device connectivity.

 

"Naimo is a perfect balance of innovation, high-tech and Korean tradition.
It was heavily inspired by the purity and grace of traditional Korean arts
and crafts, but combines this with cutting edge technologies to deliver a
truly premium experience," comments Kia Motors' Chief Design Officer, Peter
Schreyer.

 

The third electric vehicle design to be unveiled by Kia Motors Corporation
in a year, the 3.9-meter long Naimo concept explores the practicalities of
introducing a zero-emissions, five-door, four-seater city car into a future
niche market.

 

Measuring 3,890 mm in length, the Naimo's generous wheelbase, width and
height (2,647, 1,844 and 1,589 mm respectively) - plus the short overhangs
which place a wheel at each corner - ensure that the cabin provides
exceptional head, leg and shoulder room for the occupants. 

 

The concept car has no B-pillars and features rear-hinged rear doors to
maximize easy access to the cabin, and a three-way split opening trunk,
allows versatile access to the load bay for varying luggage sizes.  

 

Power comes from a PMSM (Permanent Magnet Synchronous Motor) electric motor
with a maximum output of 80 kW (109 ps) and maximum torque of 280 Nm,
enabling Naimo to reach a top speed of 150 kph (93 mph).

 

A twin-pack 27 kWh battery is located under the trunk floor and uses
innovative LiPoly (Lithium Ion Polymer) technology that offers numerous
advantages over other battery types.  Equipped with this battery, Naimo
provides a driving range of 200 km (124 miles) on a single charge. To
enhance range, the showcar is fitted with special low-drag 20-inch diameter
alloy wheels.

 

Under the quick recharging cycle (50 kW) the Naimo's battery can be
recharged to 80 percent of its capacity within 25 minutes.  Under the normal
cycle (3.3 kW), 100 percent power is attained after five and a half hours. 

 

Naimo will join Kia's growing test fleet of hybrid, electric and fuel-cell
vehicles being extensively driven in widely varying conditions to develop
future production models with zero or significantly reduced emissions. 

 

Venga and POP pointed the electric way ahead 

Also making their presence felt on Kia's Seoul Motor Show stand will be the
Venga and POP electric concepts unveiled by Kia last year at major
international motor shows in Europe - the Venga at Geneva and the POP at
Paris.

 

The Venga EV concept car was the same size as Kia's regular B-segment MPV
and feature an electric powertrain placed within the existing engine bay and
a twin-pack 24 kWh battery located under the trunk floor.

 

Unconventional features of the POP - its side-window design, dot-pattern
head and taillights, back-lit front grille, full-length glass roof, and
simplistic looking wheels - all point to inspiration from outside the usual
automotive spheres, such as gliders and high-speed bicycles. 

 

Inside, the purple color scheme creates a calm and peaceful environment
within the space-ship like three-seater cabin.  Behind the front bench seat,
the single rear seat is positioned at an offset angle, resulting in
remarkable legroom for a 1,740 mm wide car with a wheelbase of just 2,055
mm.