Ford Of Britain 100: Image of the Week - 13/52

BRENTWOOD, UNITED KINGDOM – March 30, 2011: To celebrate the centenary of Ford of Britain in 2011 the company is exploring its photo archive to reveal rarely seen images.

Ford's unique relationship with Britain and its society will be illustrated each week by specially selected pictures.

Today the modern Ford driver has more computing power at his fingertips than Neil Armstrong had in his spacecraft to make the first moon landing. The latest Ford Sync technology allows the Ford driver to access music, internet, traffic directions and communications without leaving the comfort of the driver's seat.

But just two decades ago things were very different, as seen in this week's image.

The year is 1991 and outside of Athens there are no landline telephone systems in Greece, a major problem for the Ford Rally Team, which needed to relay details of the Acropolis rally to the world's media. In an age before mobile phones, the solution involved a heavy satellite dish, some careful aiming into space and a lot of hauling in the sweltering heat.

Today, the same task can be achieved by a single smart phone or your Ford Sync enabled dashboard.