Acxiom Study Provides Key Insight into Successful New Auto Launch

LITTLE ROCK, AK--March 23, 2011: A new Consumer Dynamics study from Acxiom Corporation provides valuable insights to help auto manufacturers manage risk when introducing new products, despite economic and marketing complexities.

“Turbocharge Your Next Vehicle Launch: Optimizing Your Media Mix to Drive More Sales”

The study "Turbocharge Your Next Vehicle Launch: Optimizing Your Media Mix to Drive More Sales," demonstrates how deeper customer insight and more effective Media Mix Optimization (MMO) can convert shoppers into buyers, and redirect 15 to 30 percent of underperforming media into high-value sales opportunities.

"With ad spend per vehicle on the rise, $1,073 today vs. $1,051 in 2007, and increased buyer incentives, the effectiveness of traditional media strategies is waning," said John Hensler, Acxiom Vice President of Automotive. Acxiom's analysis showed a 13-fold increase in complexity within the marketing environment in the last decade, meaning advertisers need to work much harder to reach their intended targets."

Easy to implement, MMO gives marketers the ability to pinpoint media in a way that stimulates an optimal market response. Informed by existing data, MMO concentrates investment on the most desirable prospect audience, allowing for regular calibration based on real-time data access.

In the wake of the successful U.S. restructuring of the domestic automotive industry, increased competition and market complexity, MMO practices can help cut through media noise, providing a precision opportunity to maximize ROI in a new vehicle launch.

For a copy of Acxiom's latest study, please click here Acxiom or call 1-888-3ACXIOM.

About Acxiom

Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America.