Research and Markets: Capitalizing on the Emerging Online Behavior of the Motorists in Germany Is a Critical Analysis of the Aftermarket Specific Online Behavior of German Motorists

DUBLIN--March 23, 2011: Research and Markets has announced the addition of the "Capitalizing on the Emerging Online Behavior of the Motorists in Germany" report to their offering.

“Capitalizing on the Emerging Online Behavior of the Motorists in Germany”

In 2010, Datamonitor spoke to about 12,000 motorists across 12 countries and probed motorists on issues such as their aftermarket product and channel preferences, along with industry specific hot topics such as emerging trends around DIY, and motorists' preferences for greener technologies. This report is a critical analysis of the aftermarket specific online behavior of German motorists.

Scope of the report:

Profiles online motorists, and answer questions such as; who are online motorists? Where do they buy? What value proposition does attract them?
Help understanding aftermarket behaviors such as product selection and DIY behavior of motorists who use internet for aftermarket specific activities
Provides actionable recommendations to tap motorists who use internet
Provides perceptual maps of VM network outlets and the most preferred online channels
Differentiates the perceptual maps of average motorists and the motorists who use internet for aftermarket specific e-commerce

Highlights:

Demographic and psychographic profile of motorists who use internet for aftermarket specific online activities
Comparison of motorists (internet user and average motorist) perceptual map of VM outlets and most preferred online channel
Identification of the reasons for motorists to opt for online channels
DIY behaviour and products replacement behaviour of German motorists who uses internet for aftermarket specific e-commerce

Reasons to purchase:

Who are the motorists that opt for online shopping of aftermarket products? What are their online channels of preference (by part groups)?
What are their channels of preference while buying in-store (by part groups)? How do they perceive VM outlets?
How do they perceive the most preferred online channels? What are their DIY preferences? What are their channel preferences for DIY parts?
What are their product selection criteria?
How their aftermarket online behaviour is different from other e-commerce behavior such as that for buying groceries and apparel and household goods?

Key Topics Covered:

High Internet penetration in Germany
Growth of e-commerce in Germany
Use of Internet in German automotive industry
Use of Internet in German automotive aftermarket
Declining aftermarket size and VM outlets' market share in Germany
Profile of Online Motorists
Motorist Insights
Tires
Service parts
Wear and tear parts
Mechanical parts
Crash repair parts
Consumables and accessories
Channel preference analysis by type of problem (Online Motorists and All Motorists)
Perceptual map analysis
Motorists' perceptual map of top channels (Online Motorists and All Motorists)
Motorists' perceptual map of online mass merchandisers (Online Motorists and All Motorists)
Motorists' perceptual map of VM channels (Online Motorists and All Motorists)
Motorists' perceptual map of garages (Online Motorists and All Motorists)
Motorists' perceptual map of autocentres/fast fits (Online Motorists and All Motorists)
Online Motorists' perceptual map: most preferred online channel versus VM channels
All Motorists' perceptual map: most preferred online channel versus VM channels
Difference between Online Motorists and All Motorists when perceiving the difference between online channel and VM channels
Product selection criteria and replacement behavior (Online Motorists and All Motorists)
DIY behavior (Online Motorists and All Motorists)
Reasons for opting for DIY
Reasons for not opting for DIY
Channel preference for DIY parts
Motorists' e-commerce behavior (online apparel and household goods, and online groceries)
List of Figures