Customers and Retailers Acclaim Narva's Advanced Large Driving Lamp Packaging

ZETLAND, AUSTRALIA – March 16, 2011: Creative industrial design elements and intelligent futuristic concepts have been brought together to create Narva’s latest packaging for their large auxiliary driving lamps, setting a new world standard in presentation acclaimed by both retailers and consumers.

Due to the size and shape of large auxiliary driving lamps, manufacturers tend to pack the lamps individually in cartons where the lamps cannot be seen by the customer or in large twin packs with a lack of detail on the contents. These packs continue to frustrate customers wanting to see the products prior to purchase and also to understand the contents within the pack. The result for retailers is broken packs on the shelves and valuable gondola shelf space taken up by excessively large packs.

With key objectives clearly established, the Narva industrial design team set out to produce a pack that would allow customers to clearly view two lamps within the pack and to know the lamps came complete with a range of essential value added items.

The new design that has evolved allows two driving lamps to be clearly seen under a formed plastic cover with details of the kit’s contents such as lens protectors; a Plug ‘N’ Play wiring harness; premium globes; information on the lamps construction; multiple mounting positions plus the beam pattern options available in Halogen; Halogen Blue and H.I.D, all clearly detailed and illustrated with attractive graphics.

By cleverly positioning one lamp slightly ahead of the other under a formed clear plastic cover, the overall width of Narva’s innovative and striking design allows two lamp kits to fit perfectly side by side on a gondola shelf without any loss of selling space.

To further assist a customer purchasing the Ultima 225, a simple wiring circuit diagram is detailed on the outer pack whilst both the Extreme and Ultima 225 display cartons carry photo images of the comprehensive features and benefits of these world leading lamps.

“The high quality of the innovative presentation packs fits perfectly with the quality of these outstanding lamps,” said George Davies, Narva Marketing Manager. “Both the lamps and their new stylish packs have received such wide acclaim from both retailers and customers that we can fully compliment our design team on an outstanding outcome,” he said.

Narva Ultima 225 and the rugged Narva Extreme lamp kits in the new attractive stylish display packs are available from leading automotive, transport and 4WD outlets throughout Australia and New Zealand.