Galpin Jaguar Announces an Unprecedented $1,000 Test-Drive Challenge Against Competitive Luxury Makes

LOS ANGELES--March 14, 2011: Galpin Jaguar, the leading Jaguar dealer in the nation according to Jaguar Cars, inc., launched a new marketing campaign designed to demonstrate its confidence with the new 2011 Jaguar line-up.

“Our belief in the new 2011 Jaguar line-up compelled us to offer something extraordinary as proof to our customers that we believe today's Jaguar is a superior choice”

Beau Boeckmann, Vice President of Galpin Motors, stated that Galpin Jaguar's goal is to challenge customers to test-drive a 2011 Jaguar at Galpin before considering selected competitive makes. If a customer buys or leases an eligible comparably equipped Mercedes, BMW, Audi, Lexus or Porsche within 10-days after a new Jaguar test-drive at Galpin, they will receive an American Express Gift Card valued at $1,000.

"Our belief in the new 2011 Jaguar line-up compelled us to offer something extraordinary as proof to our customers that we believe today's Jaguar is a superior choice," said Boeckmann.

Recently, Jaguar received critical acclaim for the all-new 2011 XJ as well as its entire Jaguar line-up including the Jaguar XF and XK series. Additionally, the Jaguar XJ was named Design of the Year and an AUTOMOBILE All-Star by AUTOMOBILE Magazine.

The British luxury car manufacturer also announced an industry-leading limited warranty coverage package called Platinum Coverage, providing Jaguar owners protection for five years or 50,000 miles, including maintenance and wear & tear items on new 2011 models.

"A Jaguar customer will pay virtually nothing to maintain their Jaguar during the coverage period. No luxury brand offers a better warranty and maintenance coverage program than Jaguar," stated Brian Allan, Galpin Jaguar's General Manager. Allan added that Galpin's innovative test-drive challenge puts its money where its mouth is and believing that after customers drive a new Jaguar at Galpin, chances are they will not need any more test-drives. Source Galpin Motors