Ford Motor Company Hailed For B2B Efforts In NASCAR

More Than $200 Million In Vehicle Sales To NASCAR Official Partners In 2010

LAS VEGAS, March 4, 2011: Following its historic victory at the 2011 Daytona 500 – the company’s 600th win in the NASCAR Sprint Cup Series – and an extraordinary run of business-to-business deals totaling more than $200 million in vehicle sales to NASCAR partners in 2010 alone, Ford Motor Company was honored with the 2010 NASCAR “Driving Business Award” at the first NASCAR Fuel for Business Council Meeting in Las Vegas, Nev.

Ford Motor Company, which has been racing in NASCAR since 1949, has been a proud member of the NASCAR Fuel for Business Council since 2007. The NASCAR Fuel for Business Council is a proprietary platform exclusive to NASCAR’s official partners that fosters business-to-business (B2B) development, maximizes resource efficiencies and strengthens the community between NASCAR’s top partners. Since becoming part of the NASCAR B2B Council, Ford has sold 20,000 vehicles to NASCAR official partners.

“Ford Motor Company is woven into the fabric of NASCAR, and we are proud to acknowledge our long-standing partner’s tremendous business-to-business success in our sport,” said Norris Scott, NASCAR managing director, partnership marketing & business solutions. “Ford continues to demonstrate leadership, results and is a very active member of the Fuel for Business Council. They work with all of NASCAR’s official partners to sell thousands of Ford vehicles as well as create and implement fan sweepstakes and co-marketing platforms.”

In 2010 Ford entered into numerous business-to-business and marketing platforms with NASCAR’s top official partners that started in the Fuel for Business Council meetings and ended with highly visible and successful partnerships. Most notable is Ford’s efforts to sell vehicles to other NASCAR Fuel for Business members through their Partner Recognition Program, as well as fleet sales. Through these efforts in 2010, Ford generated more than $200 million in vehicle sales.

“The ‘Driving Business Award’ is a testament to the hard work and dedication Tim Duerr, our motorsports marketing manager, has for the Fuel for Business Council,” said Jamie Allison, director, Ford Racing. “With the full support of Ford Brand Marketing, and our dealers, we are able to fully leverage the network of official partners in NASCAR. The co-marketing, promotions and B2B opportunities created through the NASCAR Fuel for Business Council continue to exceed our expectations, and we are pleased and honored to be recognized for these achievements.”