Audi A7 Sportback Wins Design Summit

INGOLSTADT, GERMANY – February 28, 2011: The Audi A7 Sportback has scored a fantastic victory: the five-door coupé has been selected the winner of the “Auto Bild” Design Summit. A distinguished jury panel evaluated the design of a total of ten new cars, with the Audi A7 Sportback being voted number one by a wide margin for its outstanding design.

Recognised design experts such as James Kelly, who heads the Transportation Design department at Pforzheim University, heaped high praise on the sophisticated design. “The design of the Audi A7 Sportback was the best in the group by far,” Kelly said. “The low tail section is especially impressive! I’d buy it immediately.”

Othmar Wickenheiser, professor of Transportation Design at the Munich University of Applied Sciences, also praised the car’s styling: “An absolutely harmonious design concept. Unembellished flanks, sinewy shoulders, streamlined sides – perfect.”

Well-known architect and design critic Hans-Ulrich von Mende and Prof. Paolo Tumminelli of the International School of Design in Cologne selected the Audi A7 Sportback the winner in a list of categories including proportions, styling, innovation, haptics and quality.

“We are extremely pleased with this achievement – to be selected by a jury of such experts in the field of design,” said Stefan Sielaff, Head of Audi Design. “The award confirms the outstanding position of the Audi A7 Sportback within the competitive field, and the excellent response from our customers confirms the appeal of this car.”

With aesthetic athletics and elegance on a grand scale, Audi again emphasises design with the A7 Sportback. The five-door coupé measures 4.97 meters long and 1.91 meters wide, but just 1.42 meters high. Its long bonnet, flowing C-pillars and the steep curve of the rear section present a dynamic overall stance.

The interior is also a testament to the meticulous attention to detail that Audi puts into building cars; the quality of the craftsmanship is on a par with fine handcrafted goods. The senses are pampered with high quality new materials including veneers made with a laminated-wood technique; options include ambient lighting that highlights the interior