Ford Giving Mercury and Lincoln Owners a Reason to Stay, Reports the Wall Street Journal

Knowledge Base: Ford Buyer’s Guide

NEW York--February 25, 2011: Wall Street Journal reporter Jeff Bennett writes that Ford Motor Company is looking to maintain brand loyalty even as it dissolves the Mercury and Lincoln brands. The company is offering cash incentives to Mercury and Lincoln owners for staying with Ford. Read the full article here:

Ford Seeks to Shift Mercury Owners to Other Brands