Palm Beach International Raceway Enhances Staff With Greven And Pollack

JUPITER, Feb. 24, 2011: Palm Beach International Raceway (PBIR) welcomes two new members to the management team. Kevin Greven and Susan Pollack join PBIR in the strategic departments of sales and communications. They will assist with sales and communications for the grand opening of the recently acquired Memphis International Raceway.

Greven joins the PBIR management team as the Director of Business Development. In addition to overseeing the sales department, Greven will be responsible for enhancing, developing and growing sponsorships, group ticket sales, hospitality, suites and expo areas of Palm Beach International Raceway. Before joining PBIR, Greven was responsible for the national motorsports marketing of O’Reilly Auto Parts, and recently served as the General Manager of Lucas Oil Speedway in Wheatland, MO.

Pollack brings more than 10 years experience in automotive and motorsports public relations experience to PBIR. In her role as Director of Communications, Pollack will oversee and manage the communications department including advertising, marketing, promotions, public relations, media relations, social media, database marketing, event marketing, graphic design and the Palm Beach International Raceway and Palm Beach Driving Club websites. Before joining PBIR, Pollack worked at PCGCampbell in Dearborn, Mich., where she was responsible for motorsports public relations programs for Ford Customer Service Division and Ford Racing.

“We have one of the premier motorsport and entertainment facilities in the country and it is my goal to assemble the best staff at PBIR,” said Jason Rittenberry, President of Palm Beach International Raceway. “By adding Kevin and Susan to the management team, we are on the right track to success. Their diverse experience will help PBIR continue to expand in both sponsorship and communication channels.”

To keep up to date with all the action at Palm Beach International Raceway, visit RACE PBIR, PBIR Facebook and PBIR Twitter

About Palm Beach International Raceway

Palm Beach International Raceway, formerly Moroso Motorsports Park, was purchased by a group of real estate and corporate investors. The newly re-branded and re-designed state-of-the-art venue is rapidly becoming one of the most popular raceways in the country for racers and spectators alike. As a leader in its operating form and function, PBIR seeks to provide its drivers with a higher level of challenge, excellence and opportunity. PBIR boasts three completely refurbished, exceptionally designed tracks, including a high-performance road course, an all-concrete drag strip and a 7/10’s mile karting track and new karting center. The technologically superior two-mile road course features some of the fastest and most challenging corners and straight-aways offered by any track in North America. PBIR is currently sanctioned by the International Hot Rod Association (IHRA) and is pending certification by the Fédération Internationale de l’Automobile (FIA), the governing body for many major racing events. For more information on PBIR, please visit the venue’s website at RACE PBIR.