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LIVE Video Introduction: The New Sub-Brand from BMW - WATCH IT HERE 9:15AM EST/6:15AM PST

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MUNICH - February 21, 2011: BMW stages its long awaited unveiling of its MegaCity project-i vehicle.

The live press conference begins at 9:15AM New York time - 6:15AM Los Angeles.

The LIVE broadcast has concluded. We will have an archived version available for continuous on-demand playback later today.

For a complete background of the new BMW sub-brand vehicle CLICK HERE.