Volkswagen Credit and Audi Financial Services Name Pappas Group as New Agency of Record

Knowledge Base: Volkswagon Buyer’s Guide

HERNDON, Va., Feb. 16, 2011 -- Volkswagen Credit and Audi Financial Services have named Pappas Group, a Washington DC based creative agency, as its new Agency of Record, the first in three years. Pappas Group has developed integrated marketing campaigns as well as provided overall creative direction for both Volkswagen Credit and Audi Financial Service since November 2009 but this new partnership will significantly expand upon the relationship.

"Pappas Group has shown they are adept at collaborating across multiple agencies to coordinate national product launches," said Joanna Sherry, General Manager of VW Credit, Inc (VCI). "While VCI and Pappas have produced award-winning work in the past, we believe that this new broadened partnership will continue to deliver tangible business results for VCI."

Beginning in early 2011, Volkswagen Credit and Audi Financial Services' collaboration with Pappas Group will provide additional information on product benefits, the creation of a customer loyalty campaign in addition to the reinforcement of sales efforts to support the launch of the new Volkswagen Passat in August 2011 and the new Volkswagen Beetle in September 2011.

"We're very much looking forward to creating new and engaging experiences for these two great brands, " said Anthony Pappas, President and founder of Pappas Group. "Our broad capabilities across the creative and marketing disciplines will help VCI achieve their strategic mission of supporting the VW and Audi brands as well as achieve results with their dealer constituency."