Amtrak News Release: AMTRAK LAUNCHES OFFICIAL YOUTUBE CHANNEL
WASHINGTON--Feb. 15, 2011: Amtrak passengers have a new way to get information and share the unique experience of Amtrak train travel with today's launch of the Amtrak YouTube channel.
The channel will feature videos with information on topics such as safety and security, the Trails & Rails program, and the Amtrak vision for high-speed rail. In addition, there will be video from Amtrak employees on Amtrak journeys, customer experiences and travel tips.
"The YouTube channel provides us another way to visually communicate and engage with our customers and reach new audiences," said Darlene Abubakar, director of national advertising at Amtrak.
The Amtrak YouTube channel is the latest social media initiative by Amtrak.
The Amtrak Facebook page was launched in 2008 and has more than 43,000 fans and the @Amtrak Twitter handle was added in 2010 and has more than 7,500 followers.
In addition to current information, special contests and promotions are offered exclusively through these tools such as the recent Facebook contest, "A Perfect Day on Amtrak," where passengers shared their Amtrak experience for a chance to win free train travel.