Hyundai Marks The Year With The Extension Of Carlton Football Club Partnership
SYDNEY – February 4, 2011: Hyundai Motor Company Australia has announced it has re-signed with Carlton Football Club, continuing their existing joint major sponsorship agreement for an additional three years.
Hyundai commenced their partnership with the iconic Melbourne based Carlton Football Club in 1995, enjoying an AFL premiership in the first year of an initial six year association. In 2008 Carlton and Hyundai renewed the association, with Hyundai becoming the joint major sponsor of the club, with both partners enjoying real business growth during the course of their association. The Hyundai logo will continue to feature proudly on the players’ guernsey through to the end of 2013, representing the strong commitment and dedication shared in this ongoing successful partnership.
“This is a further endorsement of the faith Hyundai Motor Company has in our club,” said Greg Swann, CEO of the Carlton Football Club. “This continued sponsorship commitment helps to underpin the financial status of the club, and we are very proud to continue our association with Hyundai for a further three years.”
“Hyundai’s outstanding growth and success in recent years is a credit to the organisation and we look forward to continuing to work with Hyundai and promote the brand to assist with further growth in the market,” Swann added.
The Carlton Football Club is hosting a media luncheon on Monday 7th February, to officially celebrate the sponsorship continuation. The luncheon will be attended by Carlton President Stephen Kernahan, CEO Greg Swann, Senior Coach Greg Ratten; and Carlton Football Club Captain, Hyundai Ambassador and reigning Brownlow Medallist, Chris Judd. The forum will allow the club executive and key personnel to give the sport specialist media in attendance an insight into the season ahead, and the exciting plans for the club, and the team in 2011.
“Hyundai is already ingrained in the hearts and minds of the Carlton team, club members and supporters,” said Edward Lee, CEO Hyundai Motor Company Australia. “We are delighted to continue this partnership with Carlton Football Club and their supporters, and we wish them every success for the season ahead.”
Hyundai is the joint major sponsor of the Carlton Football Club, the official Vehicle Sponsor of the team and the official Coach Sponsor. The Hyundai logo appears on the front of the CFC home geurnsey and on the back of the away geurnsey, plus official on-field apparel worn by players and coaches during all games and training sessions.