Toyota Reports January 2011 Sales

SEE ALSO: Toyota Buyers Guide
SEE ALSO: Lexus Buyers Guide
SEE ALSO: Scion Buyers Guide

Feb. 1, 2011 -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported January sales results of 115,856 units. With 24 selling days in January 2010 and 2011, sales were up 17.3 percent over the year-ago month on a daily selling rate (DSR) and unadjusted raw volume basis.

The Toyota Division posted January sales of 102,996 units, an increase of 23.7 percent over the same period last year. The Lexus Division reported sales of 12,860 units, a decrease of 17.1 percent from last January.

Toyota Division

Toyota Division passenger cars recorded sales of 56,270 units, up 14.7 over last January. Passenger car sales were led by Corolla with sales of 20,581 units for the month, up 20.2 percent over last January. Camry and Camry Hybrid posted combined January sales of 18,145 units, an increase of 14.9 percent year-over-year. The Prius mid-size gas-electric hybrid posted January sales of 10,635 units, up 25.4 percent over the year-ago month.

Toyota Division light trucks posted January sales of 46,726 units, an increase of 36.5 percent year-over-year. Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 11,196, an increase of 41.8 percent over last January. Highlander and Highlander Hybrid posted combined sales of 7,507 units for the month, up 67.6 percent year-over-year. The 4Runner mid-size SUV reported sales of 3,829 units, an increase of 27.4 percent over the year-ago month. The Tacoma mid-size pickup posted sales of 7,140 units for the month, up 5.8 percent over last January. The Tundra full-size pickup posted sales of 6,087 units, up 55.9 percent over the year-ago month.

"We are encouraged by last month €™s results, which show continued strength in both the passenger and light truck segments, €??? said Bob Carter, Toyota Division group vice president and general manager, Toyota Motor Sales, U.S.A. "Loyalty and conquest rates have returned to historical levels and we believe our €˜#1 for a Reason €™ advertising campaign, launching this month, will help build on our early sales momentum. €???

Scion posted January sales of 3,275 units, an increase of 7.9 percent year-over-year. The tC sports coupe led the way with sales of 1,351 units, up 57.5 percent over last January. The xB urban utility vehicle posted January sales of 1,298 units. The xD reported sales of 791 units for the month.

Lexus Division

Lexus reported passenger car sales of 5,561 units, down 30.6 percent over the year-ago month. The entry luxury sedan ES led Lexus passenger car sales with sales of 2,215 units. The IS luxury sports sedan reported combined sales of 1,992 units.

Lexus light trucks recorded sales of 7,299 units, down 2.7 percent from last January. Lexus light truck sales were led by the RX, which posted combined January sales of 5,881 units, up 3.4 percent over the year-ago month. The GX mid-size luxury utility vehicle reported sales of 1,135 units.

TMS Hybrids

TMS posted January sales of 13,409 hybrid vehicles. Toyota Division posted sales of 12,184 hybrids for the month. Lexus Division reported sales 1,225 hybrids in January.

TOYOTA RETAIL SALES
(INCLUDES FLEET & HAWAII)
January, 2011

	----- CURRENT MONTH -----			-- CALENDAR YEAR TO DATE --
			DSR %			DSR %
	2011	2010	CHG	2011	2010	CHG

YARIS	1,839	3,676	-50.0	1,839	3,676	-50.0
COROLLA	20,581	17,121	20.2	20,581	17,121	20.2
CAMRY	18,145	15,792	14.9	18,145	15,792	14.9
AVALON	1,795	944	90.1	1,795	944	90.1
PRIUS	10,635	8,484	25.4	10,635	8,484	25.4
SCION xB	1,298	1,386	-6.3	1,298	1,386	-6.3
SCION tC	1,351	858	57.5	1,351	858	57.5
SCION xD	626	791	-20.9	626	791	-20.9
TOTAL TOYOTA DIV. PASS. CAR	56,270	49,052	14.7	56,270	49,052	14.7
ES	2,215	2,923	-24.2	2,215	2,923	-24.2
HS	286	1,247	-77.1	286	1,247	-77.1
LS	734	1,092	-32.8	734	1,092	-32.8
SC	7	24	-70.8	7	24	-70.8
GS	323	529	-38.9	323	529	-38.9
IS	1,992	2,203	-9.6	1,992	2,203	-9.6
LFA	4	0	- -	4	0	- -
TOTAL LEXUS PASS. CAR	5,561	8,018	-30.6	5,561	8,018	-30.6
TOTAL TOYOTA PASS. CAR	61,831	57,070	8.3	61,831	57,070	8.3
SIENNA	6,343	2,582	145.7	6,343	2,582	145.7
RAV4	11,196	7,894	41.8	11,196	7,894	41.8
FJ CRUISER	1,128	1,263	-10.7	1,128	1,263	-10.7
4RUNNER	3,829	3,006	27.4	3,829	3,006	27.4
HIGHLANDER	7,507	4,478	67.6	7,507	4,478	67.6
VENZA	2,387	3,564	-33.0	2,387	3,564	-33.0
LAND CRUISER	145	145	0.0	145	145	0.0
SEQUOIA	964	644	49.7	964	644	49.7
TOTAL SUV	27,156	20,994	29.4	27,156	20,994	29.4
4X2 TACOMA	3,181	3,236	-1.7	3,181	3,236	-1.7
4X4 TACOMA	3,959	3,511	12.8	3,959	3,511	12.8
TOTAL TACOMA	7,140	6,747	5.8	7,140	6,747	5.8
TUNDRA	6,087	3,904	55.9	6,087	3,904	55.9
TOTAL PICKUP	13,227	10,651	24.2	13,227	10,651	24.2
TOTAL TOYOTA DIV. LT TRUCK	46,726	34,227	36.5	46,726	34,227	36.5
LX	283	282	0.4	283	282	0.4
GX	1,135	1,529	-25.8	1,135	1,529	-25.8
RX	5,881	5,688	3.4	5,881	5,688	3.4
TOTAL LEXUS LIGHT TRUCK	7,299	7,499	-2.7	7,299	7,499	-2.7
TOTAL TOYOTA LIGHT TRUCK	54,025	41,726	29.5	54,025	41,726	29.5
TOTAL TOYOTA DIV.	102,996	83,279	23.7	102,996	83,279	23.7
TOTAL LEXUS	12,860	15,517	-17.1	12,860	15,517	-17.1
TOTAL TOYOTA	115,856	98,796	17.3	115,856	98,796	17.3
MEMO:
DOM. COROLLA	16,433	16,293	0.9	16,433	16,293	0.9
DOM. CAMRY	17,892	15,572	14.9	17,892	15,572	14.9
DOM. RAV4	8,411	1,916	339.0	8,411	1,916	339.0
DOM. HIGHLANDER	6,639	2,524	163.0	6,639	2,524	163.0
DOM. PICKUP	13,227	10,651	24.2	13,227	10,651	24.2
DOM. RX	3,881	4,245	-8.6	3,881	4,245	-8.6

SELLING DAYS	24	24		24	24

TOYOTA DIV. IMPORT CAR	20,150	16,243	24.1	20,150	16,243	24.1
LEXUS IMPORT CAR	5,561	8,018	-30.6	5,561	8,018	-30.6
TOYOTA DIV NA BUILT CARS	36,120	32,809	10.1	36,120	32,809	10.1
TOTAL TOYOTA CARS	61,831	57,070	8.3	61,831	57,070	8.3

TOYOTA DIV. IMPORT LT TRUCK	8,755	12,346	-29.1	8,755	12,346	-29.1
LEXUS IMPORT LT TRUCK	3,418	3,254	5.0	3,418	3,254	5.0
TOYOTA DIV NA BUILT LT TRUCK	37,971	21,881	73.5	37,971	21,881	73.5
LEXUS NA BUILT LT TRUCK	3,881	4,245	-8.6	3,881	4,245	-8.6
TOTAL TOYOTA LT TRUCK	54,025	41,726	29.5	54,025	41,726	29.5

SPORT UTILITY VEHICLES	34,455	28,493	20.9	34,455	28,493	20.9
Memo: Lexus Sport Utility	7,299	7,499	-2.7	7,299	7,499	-2.7

SMALL VANS	6,343	2,582	145.7	6,343	2,582	145.7
PICKUPS	13,227	10,651	24.2	13,227	10,651	24.2

* NORTH AMERICAN BUILT VEHICLES
COROLLA	16,433	16,293	0.9	16,433	16,293	0.9
CAMRY	17,892	15,572	14.9	17,892	15,572	14.9
AVALON	1,795	944	90.1	1,795	944	90.1
SIENNA	6,343	2,582	145.7	6,343	2,582	145.7
RAV4	8,411	1,916	339.0	8,411	1,916	339.0
HIGHLANDER	6,639	2,524	163.0	6,639	2,524	163.0
VENZA	2,387	3,564	-33.0	2,387	3,564	-33.0
PICKUP	13,227	10,651	24.2	13,227	10,651	24.2
SEQUOIA	964	644	49.7	964	644	49.7
RX	3,881	4,245	-8.6	3,881	4,245	-8.6
TOTAL	77,972	58,935	32.3	77,972	58,935	32.3
N.A. VEHICLES % OF TOTAL	67.3%	59.7%		67.3%	59.7%

SELLING DAYS	24	24		24	24
DSR = DAILY SELLING RATE