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Research and Markets: Green Consumer Attitudes - Automotive in the US

DUBLIN--Research and Markets (http://www.researchandmarkets.com/research/b91c23/green_consumer_att) has announced the addition of the "Green Consumer Attitudes - Automotive in the US" report to their offering.

“Green Consumer Attitudes - Automotive in the US”

Companies within the automotive industry are developing products and services to harness the opportunities presented by environmentally conscious consumers. Targeting and reaching these customers requires sophisticated intelligence that relates specifically to the automotive industry and includes breakdowns based on demographics, attitudes and behaviors

Scope

  • An examination of how environmentally conscious US consumers are, and how this translates into green behaviors
  • Detailed analysis of consumer perception about HEVs compared to conventional cars
  • The key drivers and barriers to HEV uptake amongst US consumers

Highlights

  • Public acceptance of hybrid/electric vehicles (HEVs) is high, but only among those with an income level of up to $100,000 per year
  • Total cost of ownership will prove to be a key driver or barrier for HEV uptake
  • The consumers most likely to consider buying an HEV are young middle-income earners with one or two household cars who show EV-compatible driving behavior

Purchase Reasons

  • Obtain detailed demographic data of consumers who would consider buying a HEV
  • Obtain detailed demographic data of consumers who would pay a premium of over 5% for HEVs
  • Establish market penetration rates by 2011 and 2013

Key Topics Covered:

  • Types of HEV available
  • Other fuel efficient technologies
  • Green Consumer Attitudes
  • Climate change
  • Availability of fossil fuels
  • Demographics of consumers who would consider buying an HEV
  • Importance of Price
  • Decision making when buying a new car
  • Perception of HEVs versus conventional vehicles
  • Willingness to pay a premium for electric and hybrid vehicles 201013
  • Demographics of those consumers willing to pay a premium of 5% or more for HEVs
  • Green Motoring in the US: Outlook
  • HEV uptake drivers and barriers
  • Green attitudes and green motoring uptake
  • Recommendations and Conclusion
  • Educate consumers by getting them behind the steering wheel
  • Provide a wider range of HEV models to attract a broader customer base
  • Emphasize any total cost of ownership advantages
  • Conclusion
  • Appendix

For more information visit http://www.researchandmarkets.com/research/b91c23/green_consumer_att

Source: Datamonitor