Alfa Romeo Appoints Head Of Brand

SLOUGH, UNITED KINGDOM – January 24, 2011: Alfa Romeo UK has just appointed Damien Dally as Head of Brand for the marque, reporting directly to Fiat Group Automobiles UK managing director Andrew Humberstone. In this newly created position, Damien (36) will be responsible for all Alfa Romeo brand advertising and communication, product planning and economics.

Prior to joining the Fiat Group, Damien worked as a regional Marketing Manager for Audi UK. In 2002 he joined the Alfa Romeo brand as a Zone Sales Manager, and subsequently has been responsible for retail marketing, marketing operations and more recently brand communication.

Damien brings with him a wealth of experience within Alfa Romeo and a passion to see the brand grow within the UK.

“I am looking forward to steering Alfa Romeo into its second century, and to working more closely with our dealer partners and senior management to ensure the brand succeeds within the UK market,” says Damien Dally. “We have recently introduced the Alfa Giulietta to the product range, and will continue to dedicate our energies into improving the entire Alfa Romeo brand experience.”