Hyundai Reveals Veloster Coupe, HCD-12 Curb Concept, New
Brand Direction & Statement at the 2011 Detroit Auto Show - COMPLETE
VIDEO
SEE ALSO: Hyundai Buyers Guide
SEE ALSO: 2011 Detroit Auto Show Press Pass Coverage
DETROIT - January 10, 2011: Hyundai Motor Company, the world's fastest-growing
automotive company by brand, officially announced its new brand direction
and statement today at the 2011 North American International Auto Show in
Detroit.
Hyundai's new brand statement will be "New Thinking. New Possibilities."
This encompasses Hyundai's new brand concept, "Modern Premium," which aims
to provide customers with emotional value and experiences beyond
expectations through new thinking and new possibilities. The new brand
direction also captures the spirit of change at the automaker, which has
shown dramatic growth in all areas of business.
Click PLAY to watch the complete Hyundai Press Conference