Audi Australia Records Sixth Consecutive Record Year

BOTANY, AUSTRALIA – January 7, 2011: Audi Australia Pty Ltd has ended 2010 with yet another record year of sales, blitzing the previous record of 2009 by a whopping 14.1% to finish with 12,900 sales.

2010 marked the sixth straight record year for Audi, highlighting the ongoing growth and expanding brand presence that is driving the success of the four-ring brand in Australia.

Since 2004, Audi has enjoyed unprecedented growth and success in this country, with sales more than tripling from 3,700 units to 2010’s 12,900 units.

A raft of new models and variants during the course of 2010, including the launch of the A5 Sportback, RS 5 Coupe and our flagship A8, was a driving force in this latest success story. An ongoing dedication to customer satisfaction, improvements to key areas including service and aftersales and the continued investment and expansion in the dealer network right across the country will ensure continued success in 2011 and for many years to come.

“This is another wonderful result for us,” said Audi Australia Managing Director Uwe Hagen. “It is a reflection of the hard work and dedication of the entire national network and the strength of our product”

“And equally as encouraging as this latest outright sales success is the fact we have achieved it via a platform that will ensure profitability of our network and sustainable growth for Audi in Australia.”

“Next year will be an even bigger year for Audi in this country, with a full year of A1 sales which will further boost our volume and as well as the all-new A6 and stunning A7 Sportback which will energise the large premium segment.”

“Through the strength of our product and our expanding dealer network, we exceeded all of our targets for 2010 and look forward to further success in 2011 and beyond.”