Eric Schwab Named Publisher of Motor Trend and AUTOMOBILE Magazine

BONITA SPRINGS, Fla.--Source Interlink Media, LLC. (SIM), one of the largest publishers of magazines and online content for enthusiast audiences, announced today the promotion of Eric Schwab. Schwab was named Publisher of Motor Trend and AUTOMOBILE Magazine as well as Senior Vice President of Integrated Sales for SIM. Schwab will assume both roles immediately.

As Publisher of Motor Trend and AUTOMOBILE Magazine, Schwab will report to Ira Gabriel, Executive Vice President of the Consumer Media Group. As Senior Vice President of Integrated Sales for SIM, Schwab will report to Brad Gerber, Executive Vice President and Chief Marketing Officer for Source Interlink Media.

“Eric's extensive knowledge of the automotive industry and experience with integrated media is a perfect fit for the Motor Trend and AUTOMOBILE Magazine teams,” said Gabriel. “Eric's leadership and proven ability to enhance opportunities with the automotive clients will take Motor Trend and AUTOMOBILE Magazine to the next level.€???

Based in Detroit and having been with Source Interlink for more than 10 years, Schwab previously served as Vice President and Associate Publisher of the Motor Trend Automotive Group and VP Automotive Sales prior to today's promotion and was integral in driving key automotive integrated marketing programs.

“This is the right moment for Eric to continue the growth of the SIM properties,” said Gerber. “Our online traffic is hitting new milestones each month and our clients will benefit from Eric's deep understanding of our brands and company.”

In his new roles, Schwab will continue to work from Detroit, now responsible for overseeing advertising and integrated marketing for Motor Trend and AUTOMOBILE Magazine as well as directing all the integrated sales for SIM.

As Publisher of Motor Trend and AUTOMOBILE Magazine, Schwab will replace Ira Gabriel, who was appointed to the position of Executive Vice President and Group Publisher of the Consumer Media Group for SIM last week. As Senior Vice President of Integrated Sales, Schwab replaces Brad Gerber who was just named Executive Vice President, Chief Marketing Officer for SIM.

The announcement of Schwab's new positions are the latest in a series of moves by SIM, aimed to streamline and capitalize on its market leading position as a premier enthusiast media company. SIM is home to leading automotive media brands including Motor Trend; Automotive.com; AUTOMOBILE Magazine, Hot Rod, and IntelliChoice as well as a variety of other properties covering verticals from action sports to home technology.

About Motor Trend Automotive Group and Source Interlink Media

The Motor Trend Automotive Group (MTAG) is comprised of flagship automotive brands including Motor Trend, AUTOMOBILE Magazine, Motor Trend Classic, IntelliChoice, Truck Trend and Automotive.com. Delivering a significant reach across both automotive enthusiast and various in-market consumer audiences, the Motor Trend Automotive Group produces news, features, road tests, data, cost of ownership, analysis, photography and video, and is responsible for some of the industry's most coveted awards, including the Car of the Year, Automobile of the Year, Best Overall Value, Truck of the Year and more. In addition to print products with a combined audience in excess of 11 million readers a month, the Motor Trend Automotive Group's websites attract more than 10 million unique visitors and generate more than 50 million page views a month.

The Motor Trend Automotive Group is part of Source Interlink Media, LLC the premier source of special interest media in the United States. With more than 70 publications, 90 Web sites, 800 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.