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Source Interlink Media Announces Executive Changes for 2011


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BONITA SPRINGS, Fla. January 6, 2011; Source Interlink Media, LLC. (SIM), one of the largest publishers of multi-media content for enthusiast audiences around the world, announced today four strategic executive appointments within the company.

Effective immediately, these promotions concern several publishing groups within the organization and the executive leadership of SIM, each of which are aimed at reinforcing and further positioning SIM as the premier publisher of enthusiast and special interest media in the United States.

  • Doug Evans has been appointed Executive Vice President and Group Publisher of the Enthusiast Automotive Business. As Executive Vice President and Group Publisher, Evans will oversee the Street Performance, Rod & Restoration, Truck & Offroad and Motorcycle Groups.
  • Ira Gabriel has been named Executive Vice President of the Consumer Media Group. Gabriel will maintain his general management responsibilities of the Motor Trend Automotive Group (MTAG) and will also assume executive responsibility for the Soaps Group.
  • Brad Gerber will assume the role of Executive Vice President Sales & Chief Marketing Officer. Gerber will continue managing all sales functions and maintain oversight of digital advertising operations, while placing additional focus on SIM's integrated marketing strategy.
  • Howard Lim has been named Senior Vice President of New Product Development. Lim will maintain Group Publisher responsibilities for the International Automotive Group, in addition to his latest role of managing SIM's new product strategy.

"As we move into 2011, we will continue to evolve our media properties into multi-media platforms which offer our enthusiast community an experience and content that is meaningful to their lives. This transition requires strong leadership that can create collaborative programs and initiatives across our properties in the coming years. Each of these gentlemen has consistently exhibited superior management skills and they offer clear vision for strategic growth in their respective areas. It is with great pleasure that we welcome them into their new roles," said Michael L. Sullivan, President and Chief Executive Officer of Source Interlink Companies, Inc.

"Today's announcements reflect our continued commitment to exhibit the same steady expansion and structured adaptation SIM saw in 2010, for 2011," said Chris Argentieri, President of Source Interlink Media. "Doug, Ira, Brad and Howard are well suited to make our goals come to fruition, they display leadership qualities and a passion for the industry not often found elsewhere."

About Source Interlink Media

Source Interlink Media, LLC is a publisher of special interest media in the United States. With more than 70 publications, 90 Web sites, 800 branded products, 65+ events, and TV and radio programs, SIM is a provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.