Mazda Notches Up An All-Time Sales Record

VICTORIA, AUSTRALIA – January 6, 2010: Mazda Australia has capped off another strong year in style by notching up a new all-time sales record selling 84,777 new cars and light commercials in 2010, an increase of 4,951 over its previous best set in 2008.

According to VFACTS figures released today, Mazda secured a year-end market share of 8.2 per cent and remains Australia’s top-selling import brand for a sixth consecutive year.

Mazda’s record was achieved by a solid December performance delivering 6,989 retails. This was Mazda’s second best finish to a calendar year.

“We started the first half of the year at record pace and the challenge posed to our dealers at that point was to continue in that vein. And while challenges continued to be faced throughout the latter half of the year our professional and hard-working dealer network has once again delivered,” said Mazda Australia managing director, Doug Dickson.

“Australian new car buyers have bought into the Mazda family in record numbers this year demonstrating that our line-up of Stylish, Insightful and Spirited products continues to hit the mark. And with both the Mazda2 and Mazda6 receiving updates in 2010, Mazda has demonstrated our continued desire to keep meeting the needs of our customers.”

Mazda’s passenger car range performed strongly in 2010. The stylish Mazda3 led the way with a record year registering 39,003 sales, bettering its previous record by 3,705.

In the highly competitive compact SUV segment, the Mazda CX-7 soared to new heights with a record 9,530 sales for an 8.3 per cent segment share. This equates to a massive 115 percent increase over 2009.

The Mazda2 city car was another member of the family to record a strong year with 14,794 sales for its second-best ever result.

“With the All-New Mazda BT-50 and our next generation SKYACTIV powertrains due for release soon and several other exciting products in the pipeline, we look forward to another successful year in 2011” said Dickson.