2010 Another Record Year For BMW

MULGRAVE, AUSTRALIA – January 6, 2011: 2010 has been another record-breaking year for BMW in Australia with 17,993 registrations, an increase of 5.2% over the previous year.

BMW’s flagship 7 Series finished the year leading its competitive segment as did the award-winning BMW X5.

BMW also sold more than 2,000 units of its new X1 marking a highly successful first year of sales for the brand’s all-new Compact SAV.

BMW Group Australia Acting Managing Director, Peter Buchauer said 2010 had been another solid year of sustainable growth for BMW.

“New cars such as the X1 have brought entirely new customers to the brand while the BMW X5 has clearly remained the benchmark in its class,” said Mr Buchauer.

In September, BMW was again named ‘the world’s most sustainable carmaker’ according to the Dow Jones Sustainability Index, a title BMW has held for the last six consecutive years.

And earlier in the year, BMW replaced Toyota as ‘the world’s most valuable car brand’ according to Millward Brown’s BrandZ Top 100 survey.

“2010 has seen success for BMW not only in terms of volume growth but also in terms of the strength of our brand and our products in the marketplace,” said Mr Buchauer.

“We have won numerous awards and accolades that confirm BMW as the ultimate driving machine,” he said.

BMW finished the year with a swag of local motoring critics’ awards to claim the title of ‘Australia’s most-awarded premium car range’.

In 2011 BMW is to launch an entirely new X3, a new 6 Series, a new 5 Series Touring, a new 1 Series Sports Hatch and mid-life model updates of the highly popular 1 Series Coupe and Convertible range.

“With a large number of exciting new cars in 2011 we expect to sustain the growth of the brand into the coming year,” said Mr Buchauer.